Security Halt!
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Security Halt!
Kenny Rienecker on Military Transition, Biotech Innovation, and Building Success After Service | Security Halt! Podcast Ep. 442
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How do you turn military experience into a thriving career in business, science, and entrepreneurship?
In Episode 442 of the Security Halt! Podcast, Deny Caballero sits down with Marine Corps veteran, biotech scientist, and startup strategist Kenny Rienecker to discuss the mindset, adaptability, and relentless pursuit of growth that helped him navigate life after military service.
From his early days as a college athlete and Marine to working in cutting-edge biotech and startup ecosystems, Kenny shares practical lessons on networking, education, leadership, entrepreneurship, and leveraging military skills to build success in the civilian world.
Whether you're transitioning out of the military, launching a business, or searching for your next mission, this conversation is packed with actionable insights for long-term personal and professional growth.
Chapters:
00:00 From Athlete to Marine: Kenny Rienecker's Journey
04:58 Military Service and Leadership Development
10:02 Navigating the Military-to-Civilian Transition
14:48 Why Team Dynamics Drive Long-Term Success
19:59 How Military Skills Translate to Business and Marketing
26:02 Self-Discovery, Purpose, and Career Growth
29:10 Building a Powerful Professional Network
30:43 Education, Mentorship, and Continuous Learning
35:15 Inside the World of Biotechnology and Stem Cell Research
36:50 Avoiding Burnout While Chasing Success
41:14 Balancing Family, Ambition, and Well-Being
49:37 Why Veterans Should Consider an MBA and Advanced Education
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Targeting Mindset For Marketing
SPEAKER_00I don't have any formal degree in marketing. I have a degree in psychology and a background in special operations. If you're part of a targeting cell, if you've ever used F3EAD, put that on your whiteboard and use it to find your people that you're marketing to. My methodology for fucking from for marketing came off from my principles in targeting to find bad guys. Like that's I'm sorry. It takes a little bit of reframing, and I won't tell you what I do, but you reshape it, you add a couple more widgets in there, and that's marketing.
SPEAKER_02What people struggle with in the veteran community is translating. That was like that was one of the biggest things. It's like, okay, I'm going into biotech, but I have the infantry background. Yeah, I'm not gonna talk about all of the guns and things that go boom. That's not what they want to hear. Especially some of them may even get offended, like knowing the audience. So I would even go in there and say, hey, you know what? I did I did some medical training, combat lifesaver. I mean, it's not advanced at all, but that's the thing, it's marketing. You need to know how to spin that a little bit and be like, hey, I was able to do actually all of the Marine Corps like medical stuff. Yeah, we got Corpsman, they don't know that. That's what I'm saying to say, hey brother. I'm just trying to tell you that I could do the job. Because I think too that like any MOS you do, it's you learn.
SPEAKER_00Just
Queens To D1 Volleyball
SPEAKER_00start us off from the very beginning. Uh where were you born and how did you find yourself in the Marine Corps?
SPEAKER_02Yeah, no, it's pretty interesting, man, I guess, because uh I come from New York City, uh Glendale, Queens, little small town. Um originally my my dad was uh also in the Marine Corps, so he was like, I don't want you to go in at all, very focused on like trying to get me to do school, but I struggled with that. I couldn't like sit in a chair too long. It was not uh it was not easy for me to like focus in the chair and retain things, but I was like fortunate enough to do pretty well in sports. Uh I was playing two different sports because that was the only thing my high school had. It's pretty uh pretty limited. I was my my high school is the fourth floor of a building.
SPEAKER_00No way. Yeah, no.
SPEAKER_02It's so New York City is like you apply to schools for for high school, and I got into because my parents like beg them. Uh Academy of American Studies, which is a great school, but just a small school. We were like the fourth floor of a uh a building. There was another school below us. It's nuts. Our home gym, our home games were on their court. So it's like we're not we're not the lions, we're the eagles, but let's do this.
SPEAKER_00Kenny, this sounds sketch. It sounds like something that happened in Minneapolis a while ago.
SPEAKER_02It's it's hilarious because New York City has so many like unique places and unique stories, and I think that's one of the best parts about it. But it like uh yeah, I mean, I went I I went to high school in Long Island City, and all I had was basketball and volleyball. And at first I didn't want to even play volleyball. Uh I was all about basketball. It's like, hey, yeah, I want to dunk the ball. This is like my goal, my dream.
SPEAKER_00You know, well, you're a pretty tall dude, so I would imagine both those sports were like the first time I played volleyball, they had to help me out of the net.
SPEAKER_02Because basketball, you take off and you f you you launch yourself, you know. Yeah volleyball is the opposite. You stop and then you try and go up in the y-axis completely. I had to get helped out of the freaking net because I was just like, oh, just I constantly was just but it did, it did help having the basketball background because then once what I was able to stop, it was like, oh, okay, let me just poke that down. I didn't even know how to friggin' hit it at first. I would just poke the ball down. Because a lot of the guys weren't my height and weren't getting up there. So it was like, it was hilarious. Not not very like authoritative, but effective. It was like almost like and then and then I when it came to like college, I just I didn't know what I was gonna do, and I knew I wanted to try and like pursue sports in some way. And I had uh one one college look at me, Rutgers University, and they ended up offering me like you know, just a little scholarship with a way in, and it was like, man, this is awesome. You know, I'll never forget going on that recruiting trip and just being like, wow, these people actually want me here, you know. As opposed to like, you know, I was I was a junior at the time, and I remember, you know, contrary to what the teachers were thinking, it was like this guy, come on. Yeah. I mean I I had I had some pretty supportive teachers, but I just didn't look like that student, you know, that I was gonna do anything. So I was lucky enough to get in the to Rutgers on a volleyball scholarship.
SPEAKER_00Dude. And my dad was like, you're gonna take that.
SPEAKER_02And I was like, okay. Because it was it was like, you know, a great opportunity, and and I'm so glad that he kind of pushed me in that direction because it was D1, so I got to go like all over the country. You know, no shit.
SPEAKER_00Yeah, I mean makes sense. I mean when I met you, and and and it's spoiler alert, I uh I I I met Kenny at uh Rice University's veteran business battle. And to say that he is uh amazing event, but Kenny, you have such a presence. Uh I wish we were doing it in person because you know, my the you know, full disclosure, my memory is shot. I can't remember a lot of and a lot of the people I met there, I don't remember you. That's why I had you scan my blank card, people. But uh you you left such a lasting impact in that short few, you know, just a few minutes of talking that I was like, dude, I gotta get, I gotta get Kenny on Security Hub Podcast because your story connects every veteran, not just our Marine Corps veterans, but our every veteran out there because the moment I saw you and you started talking about what you're doing, your eyes lit up and you could see the passion and excitement of what you were doing. And that's what I want for every veteran as they punch their ticket, walk out the gates for the last time, and enter that next chapter in their life. I don't want guys and gals to be friggin' bummed out about what they're doing. Yeah, you know, I work at the cheese stick factory, I make cheese sticks and other assorted dairy products. No, I want them to be thrilled about what they're doing. And if they are thrilled about making cheese sticks, I want to see it come through their eyes. But more often, totally. When we talk about transition, it's it's this thing of like, yeah, man, I just didn't know what to do. And I kind of went in this. So I want to dive into your story, man. Like,
Choosing The Marine Corps
SPEAKER_00how did you get to the have you always been this passionate about everything?
SPEAKER_02Yeah, I guess I've always been like a pretty intense person. You know, whenever I decided to do anything, I just always, you know, I came from I came from a type of family where it's like, why are we out here?
SPEAKER_04Yeah.
SPEAKER_02If we're not lending and we're not getting MVP, like, what are we doing, guys?
SPEAKER_04Yeah.
SPEAKER_02If you're not my dad used to say, if you're not number one, uh you're just one of the rest.
SPEAKER_00Damn.
SPEAKER_02And I'm sure there's and I met so many Marines out there who are like and and veterans too, who who have that mentality and even more. Like they have that tenacity, that tenaciousness. And I think that like they underestimate that so much in terms of just pursuing an idea or a dream. You know? And and one of the things I want to add too is that not only do they have this whole skill set, but I think too, one of the big dynamics that's really changing a lot of the industries and just overall economy, AI. AI is allowing you to do things that like, and and trust me, I'm I'm not just for applying every which way, but I don't know how to code. I use it to make some code. Uh, there's things that I would not have the ability to access that if veterans took their mind and tenacity and just understanding that it's gonna be a little bit of building and some AI skills. Man, I'm it's insane to see. You can you could start any idea. You could start any idea.
SPEAKER_00You're not wrong, man. You're not wrong. Uh it's helped me out in my business. I I've wanted to, for a long time, be able to create professional products when it comes to data and metrics for my clients. Like handing over an Excel spreadsheet is boring as hell. They're not gonna see the full impact of their metrics for the month when it comes to digital marketing, their likes, their cliques, their shares. I don't know why I went with an accent with their keys. But but it's it's true. Like I didn't have the institutional or foundational knowledge to code. But one subscription to an AI tool, and I'm I'm gonna gatekeep keep this for a little while longer, it allowed me to create a professional dashboard, a virtual dashboard that now populates and gives graphs and gives detailed analysis of your quarterly metrics. That's huge. That took me from a very basic business presentation to something where I've had clients say, like, yeah, this is phenomenal. And now I get to put that in my portfolio. And I don't have to be, you know, I don't have to be complete. I mean, I I do say please and thank you to my ClaudeBot, but you don't have to.
SPEAKER_02Do you want to waste those tokens? But I mean, it's it's crazy though, because I I really I think too, it's like not not really knowing what you're gonna do, but then trying to have a good strategy because it's it's difficult. I wouldn't even say that the way I went was easy either. I I feel like I knew that I wasn't gonna stay in forever, so I knew I was gonna have that transition and I was gonna go back to school. But you know, I I think it's tough because a lot of people really get and and with with every understanding, like you get really caught up in everything, you know, between your job is not 40 hours and go home. It's really like it's taken a lot no matter what you're doing, you know. And I think that some people, if they just carved out a little bit of time, they could really set themselves up for such a good trajectory, but also having the understanding of like having a little bit of humble pie because man, I I went from, you know, I was Corporal Reineker, I was a squad leader, to I was in a lab, and man, I was so like, I was so lost. The PI, the person basically in charge of the research, asked my buddy and I to do a simple task called aliquotting, which is basically take a large volume and break it down into the same size volume that look like across 50. And I was like, what? And and and not to mention, they also had uh tape on there that they used to um autoclay, which is a way to sterilize things and clean it. My friend and I are waiting to meet her. We're coloring it in. Come to find out, you're not supposed to, because that's how it tells you that it's clean. So she's like, What are you guys doing? We're like,
Transition Shock In Biotech Labs
SPEAKER_02sorry. Aliquot, what's going on here? It was very like I said, you gotta you gotta realize, like, you're gonna go back to like fresh out of boot camp. And some of these experiences, at least for me, I went from going from infantry into biotech. So there's like zero things I was doing regularly. A lot of soft skills, but not like not a lot of pipettes over in the infantry. So, you know, when when you step in a lab and and I'm a pretty big dude, and you know, yeah, I I'm confident in myself, I have to also realize too, like, yeah, I gotta kind of sit back, shut up, and really learn again, be that E2.
SPEAKER_00Well, let's let's dive, let's uh, let's dive in the the rewind button and go back. Like, how did you find yourself from a D1 athlete in at Ruckers and into the Marine Corps? Because for a lot of people, even though I've seen it, I've seen it in a lot in special operations, a lot of people tend to think, like, you you're an athlete, you're going to college. Why would you want to go to the Marine Corps?
SPEAKER_03Oh, yeah, dude.
SPEAKER_02So I I was like uh so jazzed up. I but my I my body was also falling apart because I really didn't understand how to take care of my body as a college athlete. So I I'm graduating and I'm excited because hey, I'm about to go on this tour overseas, and I'm already like my shoulder is in so much pain six months, six weeks before this tryout, that like I don't know what I'm gonna do, you know. So I just try and nurse it, work on the tryout. Things don't pan out the way I want to. I'm back in New York City and I'm like, okay, so what am I gonna do now? And I got a biology degree. New York City doesn't have a lot of opportunities. I'm selling clothes part-time at Armani Exchange seasonally. That was the only job I can get. I didn't have connections, like, I don't know anyone who's gonna like hook me up with anything. So literally, like, that was the best that I can get. And then luckily, I had a friend who was also on the basketball team. He was a trainer. He goes, yo, come come be a personal trainer. And I'm thinking, I love to work out, let's do this. And I already knew at that point, I was like, you know what, I know I want to go into the Marine Corps. I just knew that they I was trying to go into OCS. And I was like, yo, I'm just gonna work out, it's gonna be great. Personal training is not cracked up what it like what it sounds like. Because like, especially I was working for a big gym that literally was saying, like, hey, just get the clients and we'll take a percentage. And now that I have an MBA, it's like, oh, so do all the work and like not make too much, you know. So it's like, I get it, but at the same time, too, like, man, I I'm just like, this is not for me. And so luckily I ended up getting a job as a doorman as I'm waiting to to try and get into OCS, and they were like, hey, I don't think this is gonna work out for you. Why don't you enlist though? And you could possibly jump over. And I said, okay. So I'm doing the doorman gig, waiting to to because I I specifically wanted infantry. I think I had like a 97, 98 on the ASV. And I was like, I only want infantry. They go, go down to my friend, he's gonna hook you up, you're gonna get that. Uh I basically ended up deciding, like, yo, I'm I'm so excited to to do this because I I knew this is something that I wanted to do, but my dad kind of pushed me away from. And this is something that's been done in my family for like generations. Like, I can't tell you how far back it goes. Like every generation, four or five years, I think, has been going to some one of the branches, you know.
SPEAKER_00Hell yeah.
SPEAKER_02So I'm like, oh, I'm pumped up about this, you know. But I was like doing dead end jobs and just feeling like, man, I'm excited to just, you know, focus on my body as an athlete. But now I get to do it like in the infantry, you know. Super, super pumped for that, you know.
SPEAKER_00But dude, they I say it all the time, and and maybe your instructor said the same thing. They certainly did in the pipeline, but uh they always yelled at us and always said, be an athlete, be a fing athlete. And it just became inculcated in our heads that, like, yeah, we're not here to like perform at a JV level. And I think there's cross, I think it crosses.
SPEAKER_02I think that there's like there's crosses, but you guys take it to like such a higher degree because when you're doing it on an athletic level, it's like, oh, someone screwed that trailer. Like, yeah. That's the thing, it's like it's it's why not every sport I think translates well, but I do think that team sports is the first filter. After that, certain team sports I think have better shaping experiences, especially for for like I would say the operator experience, because it's like you need to be able to be tough, but also a team player. From my understanding, you can't just be like an individual all-star who doesn't pass the ball or doesn't know how to play with others. Because there are teams that run like that. There are game plans that run like that. And it's like that's that's what I love about sports, is it's like a really good tool for kids to understand kind of how a lot of different dynamics work, especially the team.
SPEAKER_00I think it's perfect for infantry too. Like James Wyatt.
SPEAKER_02But I would be, I'm not gonna lie though, there were some guys who really surprised me. I like a lot of the guys who signed up were just had that like team mentality, I think, because there were some that had like an athletic background, but some of the best hard charging, like, yo, I would I want to work with you. I want you on my my gun team. Like, they were just like some guy who never really like considered himself an athlete. It's like you're you're a machine when it comes to hiking. The dude's like 160 with an M249, and like he he shrugs off on comfortableness, and you're just like, what?
SPEAKER_01Like people are just melting, and he's like, Yeah, yeah, just build different, just build completely different.
SPEAKER_02Dude, totally. You go like, where do you come from? That's that was that's the coolest thing, too, is like the Marine Corps has introduced me to people and also too, veterans, where I'm like, where the hell do you come from? I mean, guys like you operators, it's like you guys could probably have been like a professional athlete in many other sports. No, no, no. You just did it with a gun.
SPEAKER_00I was I was the most dog shit athlete out there. Um shout out to you, you piece of shit, Doug Apple, my football coach. Like, what position did you play though? Dude, I was on the line. I was 120 pounds and I was on a fucking offensive line. I mean football.
SPEAKER_02That's a problem right there. Yeah.
SPEAKER_00It was a small ass uh town in Colorado. But I was also a kid just trying to find find a way not to go home because my environment was so bad. And you know what? There's something to be said about those kids. Like, don't be the type of coach that treats his shitty players like shit.
SPEAKER_02Find a way to at least see the kid. One of my favorite players in college, he was like a practice player. I'm one of the smallest ones on the team, right? And at that time I was like six foot five. This kid is five'e, but like the heart of a lion. And he was on the team for one reason, so he could point to the big goon who's six eight and go like, he's out working you. You're so good, but he's beating you right now. And that that was very helpful at times.
SPEAKER_00That's a heart, that's the heart of the team, man. You need kids like that.
SPEAKER_02Everyone should have that because if everyone has that as a foundational baseline, I feel like it elevates everything always. Selflessness and relentless pursuit just as a foundation, makes really solid teams, from my experience. Like really capable, you know.
SPEAKER_00Fucking clip that.
SPEAKER_02Clip it, make it a clip. I'm just saying, like, I've I've been on so many teams because I've I've played on teams, I've coached on teams, been in the military, in research, you're on teams, and business and startups you're making teams. That's why I say, like, a lot of these veterans, like you already have that team dynamic. You already have operational excellence kind of built in with a lot of these things that you could really just take a step into the civilian world, and you know, you
Market Research And Startup Reality
SPEAKER_02just have to, yeah. I think market research is something that's very important and voice a customer because a lot of people who want to start these ideas don't don't like understand, hey, what you're selling and what they're buying are two different things. So people like, yo, I'm gonna sell this, I'm gonna make a gym. And it's like, how many gyms are out there, guys? How many gyms? We gotta make a different gym. There's gotta be a differentiator here, guys. Otherwise, like, how many people EAS with, yo, I like working out? They say, do what you love. And it's like, you need a business plan, bro. You need a business plan.
SPEAKER_00Dude, that is that is shockingly hilarious because I have an email uh from a gentleman that wanted investors for his gym.
SPEAKER_02Dude, and this is the thing is like I'm all for it, and there's so many spaces to fill. But like, you know, I I love talking to people and helping them build ideas and building companies. And one of the things I always try to do is like pressure test their idea because that's kind of the best way you get ideas, is like, hey, if it's good, I should be able to ask questions and you have an answer.
SPEAKER_00Yeah, man. I mean, unless you're a dog shit entrepreneur like myself, I mean, we're just out here on a wing of prayer.
SPEAKER_02I mean, I I I think, like I said, with your background and going on this pursuit with the podcast, I feel like these things take traction, take time, but it's ultimately gonna come in favor a lot, man.
SPEAKER_00I think the the thing that I realized early on was I needed to find a way to make profit. And if it wasn't going to be directly from the show, because you know, nobody, very few people get lucrative sponsorship deals right off the bat like that. You know, it it's you the right thing, the right scripting, the right audience, the uh I mean rage bait, you name it, you you could do it. But for me, I yeah, like I knew I had to figure out a way. So it was like, okay, if I can get good at producing, then I can produce other people's shows. And that's what I started leaning heavy into getting the the software, getting the the reps in and producing and mixing and mastering stuff. Yeah, yeah, yeah. And then all you take is get that one client, and you get that one client. It's all right, you got one. Can you get two? All right, now you can you get three? And then Mike Stedman was like a 10 client, get 10 clients. So now that's my thing. Is like, can I get 10 clients? And I'm almost there. But then you realize, what if I could get good at another thing that's directly related to this? And that's where marketing came in. I don't have any formal degree in marketing, I have a degree in psychology and about. But that's huge.
unknownYeah.
SPEAKER_00Dude, I I kid you not, to you guys listening. If you're part of a targeting cell, if you've ever used F3EAD, put That on your whiteboard and use it to find your people that you're marketing to. I shit you not. My method, my methodology for fucking from for marketing came off from my principles and targeting to find bad guys. Like that's I'm sorry. It takes a little bit of reframing, and I won't tell you what I do. You reshape it, you add a couple more widgets in there, and that's marketing.
SPEAKER_02And then you can say it's like I think I think what a what a lot of people struggle with in the veteran community is translating. Because I know from that was like that was one of the biggest things. It's like, okay, I'm going into biotech, but I have the infantry background. Yeah, I'm not gonna talk about all the guns and and things that go boom. That's not what they want to hear. Especially some of them may even get offended, like knowing the audience. So I would even go in there and say, hey, you know what? I did I did some medical training. Combat lifesaver. I mean, it's not advanced at all, but that's the thing, it's marketing. You need to know how to spin that a little bit and be like, yeah, hey, I was able to do actually all of the Marine Corps medical stuff. Yeah, we got Corman. They don't know that. And that's what I'm saying. Hey, hey, brother, I'm just trying to tell you that I can do the job. Because I think too that like any MOS you do, it's you learn. And I think in a four-year period alone, let alone longer than that, you see all the skills you develop. And when you go into a business world, start a company, anything like it's all you're doing. It's like, I'm learning the skill, I'm learning the the talk, I'm learning what levers to pull and push.
SPEAKER_00So true, man. Like, and it's and I I want to dive into this. Like, as you were going through going through that transition period, I always talk about like the fear of the unknown. Like, you did you have a strange idea? Yeah, yeah, that's perfect. That's perfect because that's a truth that I want people to know. I always say, kill the myth. Look, maybe there's a there is this per a percentage of us that have that great god shot and they transition and there's no issue. But there are a lot of us that struggle.
SPEAKER_02I literally, I so I knew I was getting out because I knew because my shoulder was all messed up that I'm I'm getting out of the military. So I'm like, okay, I know I need to go back to school. And I there's no way I could get ready for the MCAT and go to med school. So let me at least go get a master's, and that's gonna help me kind of get back into that mindset, that feeling. The only place that accepted me, Rutgers University. And I had a a house in San Diego, I couldn't leave, so I had to basically deploy to Newark, New Jersey. I had to, I left right away, like within two weeks.
SPEAKER_00Holy cow.
SPEAKER_02Yeah, it was crazy, man, because I really wanted to take advantage of this opportunity because I knew that like, you know, I really am not ready to to even try and pass this MCAT, let alone get into a med school. Like I just didn't have the grades and stuff, you know. But I knew, again, I knew I could just all I gotta do is split my nose to the grindstone and take care of it. You know, so I originally go out there by myself, getting the master's degree, got done with it and came back. And I was just like, man, I I really was was hoping that this was now gonna translate to, okay, I got a master's degree in biomedical science with a concentration in stem cell. I know some science stuff. Let's get paid. All I got is a master's degree. It's like not even. Like it was crazy. I I remember making like really nothing. Like barely, I was driving 45 minutes an hour both ways because this one company gave me an opportunity to work on their genetically engineered like gene platform that's like attacking cancers. And it was again like the only shot that I had. So I was like, yo, I gotta take this. But this is gonna be like hour drive there, hour and a half back. I'm gonna be making pennies. But at the end of the day, like I I am thankful because they gave me the opportunity to learn. They didn't, it was it was like the Marine Corps where it was like, yo, if you want to learn, you can learn. So don't get in my way. And then I'm gonna keep, I want to keep building value. I want to uh, you know, uh let me make SOPs so I understand how to do this because when we onboard the next person, we're gonna make sure that it's faster and easier for them. You know, it was it was crazy because not only did I did the science stuff, I ended up also taking on uh like lab operations things like lab coats. Again, not like making any more money, just building more like understanding. And I mean, I I would say that I did that for a while, and that that's where I say the humble pie.
SPEAKER_00Because many there's gonna be a lot of things that we have to look at as opportunities. Like it'll suck. Like it'll be extra work, but it's an opportunity. It it builds you.
SPEAKER_02Yeah, and that's where I think the problem with me was that I didn't have a a more clear trajectory. I think I was kind of chasing things that I didn't ultimately want. And now kind of going down the startup route, entrepreneur is like, I love this. I love the idea of wearing many hats and solving many problems, you know? Yes, dude. I I just didn't understand. I didn't know about this before. I only came across this when I was getting my NBA. Like it would not be on my radar, I'd still be that dude who's like, yo, I'm I'm hoping to get to the next level. And nothing against that, but like I I actually enjoy this stuff, you know, as opposed to like I'm right there with you.
SPEAKER_00I didn't I didn't know what I was doing was I it was you don't know what you don't know. And when when when I look back at even my own journey, a lot of my friends, we all have the same what you just said, like I didn't I didn't know this was an opportunity. I didn't know that I could bet on myself and make things happen and that there would be money involved.
SPEAKER_02If you were to say entrepreneur startup, the two people that I thought of growing up in New York City is, oh, so you're a millionaire billionaire. I don't understand you. There's no way I that's not that's not how I'm designed. Or you're the guy trying to sell basically friggin' crack or something. Like you're you're a swindling, swindling fool who's just like, what's going on here? Like you're an entrepreneur?
SPEAKER_00Yeah.
SPEAKER_02Brooklyn Bridge sales.
SPEAKER_00I mean, technically, you're not wrong. We have more in common with Little Wayne and 50 Cent than a lot of our peers. Yeah. Fucking doing it. Legally. Legally. Yeah.
SPEAKER_02And that's and that's the thing too, is like I think coming from like a unique dynamic helps because then you're able to kind of I mean, I I think having hard experiences make you a better person. Although they're unfortunate and cumbersome and and you know, it sucks. It does also give you a new perspective that sometimes people don't have, and it's like the lens they can't understand or or like fathom, you know?
SPEAKER_00Yeah. No, you're right on that, man. Um having perspective is a great tool and a great it's a great gift to be able to have it. And I can look back from times where I didn't have that. I'm just focused on either the failure, the woe is me, but being able to take a step back and be look at the whole picture. It's like, hey, wait a second, guy. You're breathing, there's food on the table, uh, you you figured out a way to get a paycheck, like, hey, dude, you you may not be up here where you're thinking you need to be, but this is a journey, dog, and you're one step closer to where you want to be today.
SPEAKER_02Totally. I really, I really look at it as like you're building a brick house, and these bricks literally take a day or so to put down. And it I mean, more power to you if you get there faster, but that 10,000 hour rule literally applies. And depending on what you're pursuing, it's like you need 10,000 hours to have the skill, and then you need to be connected to the right people to then hopefully hit the right spot. I mean, I I think that there's a lot of like one of the things that I I really needed to work on, especially after the military, was like, how do I network with people? How do I kick the tires? You know? And just because that's how a lot of like business growth, development, and opportunities, at least what I see is is happening, is being able to go talk to someone and just see, like, hey, what do you do? Do you guys need help with that? Oh, cool. As opposed to like, I'm able to, I'm able to crush anything you give me. Like, there's just and I I know those are extremes and and but but like I I know for me I had to really refine how I approach people and just how I really connect with them because that seemed to benefit, like, hey, let me help translate what I did better.
SPEAKER_00Dude, you're not wrong. I I just talked to a buddy of mine, um, kind of helped him rekindle his passion for a project that I think is um very, very much needed in the veteran space. But the first time he tried launching it, he was trying to just hire his friends and it didn't work out, and he dropped, and it's been years, and now he's seriously thinking about it. And I'm like, dude, the first thing you need to do is go talk to other individuals in this space right now. If you really want to make this happen, if you really want this dream to be brought to fruition, to launch this thing, you have to go outside of your house, walk over to people that are actually doing that, and talk to them and engage with them. Help me.
SPEAKER_02Dude, talk with me. I'll I would love to help anyone who wants to launch an idea. Like, I love doing that because it's it's so much fun to kind of solve that problem. Like, and it and it really is not. I think that there's many roads to Rome, so I think that there's not one answer for any solution. And I think that to your point before, it's like getting the reps in. You know? And I I love I love just like helping strategize and figuring out, like, hey, how how do you plan on doing that? How do you plan on scaling that? Because like in the biotech field, it's like, okay, you not only are you gonna uh launch that, you're gonna use that via the FDA. So this is like clinical trials. There's so much more regulation in this.
SPEAKER_00Well, dude, let's let's dive
Why An MBA Beats Starting Over
SPEAKER_00into that, but let's take it all the way back. Like, how did you when did you say to yourself, okay, and now I have to go back back to school, but this time for an MBA?
SPEAKER_02So I I was a scientist, right? And I was kind of that position where I'm doing a lot of the work and learning a lot of the skills, but not getting the the kind of traction that I wanted and realizing that if I get that PhD, that's gonna help me, you know? And so I'm thinking about applying to some PhDs and talking to people who I feel confident in your advice. And at the same time, I'm at a place that's being run by someone who has a J D and an MBA. And I was like, okay, this guy doesn't seem to know the science so well, but he's in control. So what what gives? So I realized, you know, I'd rather make the decisions. Uh let me go and and do an MBA. And the reason why I picked uh the the school I did was because at first I I got into uh one a little bit farther north and realized, hey, this one's right here. This one is close to what I'm doing and has a lot of STEM-related stuff. Let me let me jump into that, you know? And I was I was lucky that they it was a short time that I applied and they accepted me, but man, it was it was crazy because I was still working. And I was it was like 12 days on, two days off. It was not, it was like, man.
SPEAKER_00Dude. And what school did you go for your MBA?
SPEAKER_02UCSD.
SPEAKER_00No shit.
SPEAKER_02It was it was such an incredible experience because they have like, of course, an incredible business school, but you have a medical school there. You have an engineering school, you have so much tech, so much, and so much industry over there. Before I did the NBA, like I said, I was a scientist at many different companies, and they weren't even all big ones. There's so much RD over there and and and aerospace too, that it was an incredible experience to be like in a classroom with someone who's like, uh, I'm a rocket scientist. Or like we also we also had someone who's like, I'm a commanding officer of a ship. I I won't be at class next week. I gotta go do something. And it's like, cool. Nice. I mean, it was it was really, really good experience there, you know. And that's and and like I said, that's what opened my eyes to to startups. And I was like, wow, you wear many hats and you grind, but you hopefully reap the benefits. I'm game. Like I like that.
SPEAKER_00I like this risk. I'm in.
SPEAKER_02Yeah, well, I mean, I feel like, hey, I could pile shit high enough until it turns into something. I I mean, anytime I anytime I approach something that like new, the first thing I do is I go, okay, you gotta be very humble. And the second thing is the engine has to just be constant. May not have to be 100 miles an hour, but like you have to immerse yourself, you have to focus, you have to build. And if you do that, like, you know, I've I've had to take on jobs where like it's biotech, but it's not the biotech I'm used to, you know. I have to learn completely different things, like a whole background on cancer. A whole background on how they're curing it, why they're trying to cure, what the different diseases are, and like really dive into the details. So it's like you just gotta, you know, really immerse yourself in it, and it won't i i it's a learning curve for a reason.
SPEAKER_00Yeah. But I gotta imagine, man, like there still has to be some passion involved in it. You have to still be able to tap into that. Or do you find yourself that it's data, it's data, and it's just got work that I gotta nug out.
SPEAKER_02I mean, I think finding passion in something is always great. I've always kind of loved numbers and things like that. That's why I kind of gravitate towards like, hey, I love data from science, but like in the marketing world, okay, let's use data to prove this idea. Uh, if we're gonna make a product, cool, let's use data to develop that and make sure that we're not just saying, like, I used one person to say yes. Okay.
SPEAKER_00That's one way to do it, yes.
SPEAKER_02And that's why I give them the honest truth. I go less than one percent of startups work, and I think less than one percent of those would make it past like two years. I mean, I could be wrong on that stat, but it's something to that degree, and it really has nothing at all to do, I think, but but with strategy. It's like you're you're doing something clearly there's a need or there's a want. It's just, you know, you bump
Stem Cells Longevity And Side Consulting
SPEAKER_02heads enough and it goes nowhere, and then like, what's going on, guys?
SPEAKER_00Yeah. Well, dude, let's um talk to us about the stem cells and what you're doing with it right now.
SPEAKER_02So it it's interesting because I so my master's degree was the first time I was exposed to stem cells, and I took a couple classes, and Dr. Rameshwar was like the best. She's such a such a guru when it comes to the space and such a great person to kind of teach and get you excited about it. Um and yeah, so I'm actually uh working with this company right now. I can't give too much uh away, but what we're doing is is trying to basically impact the stem cell community and and longevity space in general to really have like um better, better enhancements and insights in those fields, you know. And and it's incredible because I'm working with two brilliant founders who, you know, they have the three letters and a whole bunch of decades of experience, and they're like off-the-wall geniuses, you know. You talk to them and it just reminds you like, that's right, I am a dummy, you know. And and it it's it's really awesome. But one of the things that I I really enjoy is actually have a consulting company on the side. And doing yeah, no, so I've got I I've been helping startups and helping like people come up with uh strategies and founders to like launch their ideas because like I freaking love this stuff.
SPEAKER_01Like, I got a lot, you got a lot going on, dude.
SPEAKER_02I I like to say busy, man. I like to say busy because that's like I said, you gotta you gotta you gotta keep moving. You gotta keep moving and and you'll make progress, you know? Getting those reps in. You gotta get those reps in.
SPEAKER_00Well, you know,
Burnout Sleep And Brain Health
SPEAKER_00that's something that uh that we need to talk about too, man. Like, there's how do you avoid burnout with so many things?
SPEAKER_02Not only burnout, but the one of the funny things too is like, and and I feel like I'm borderline this, is like don't gotta be an ash catch them all and like get every degree certification and stuff, you know. But but the burnout, I mean, I definitely struggle with that at times. It's just having like a good family and having, if you don't have family, having a good strategy. I mean, I understanding yourself, making sure that you, you know, how is sleep impacting you? How is your diet impacting you? How is your workout, you know, or lack thereof impacting you? Because I do slack on some of that stuff, and honestly, being able to get ahead of that and identify that has been very fruitful because that helps me go, like, hey, I don't have to be the hard charger right now. That's not necessary, you know.
SPEAKER_00Yeah. We talk about it a lot on this show, and and I always say it, it's not because I'm talking at you from a point of like, I'm perfect. I always get eight hours of sleep. No, I'm I'm I'm sharing these concepts and I reshare them and I re-engage with them because I am horrible about it. I will go on 48-hour sprints just because I say, well, this will help the mission. If if I build in two days where I don't sleep.
SPEAKER_02The crazy thing is, like, I was so about that. I my like my first master's degree, I just would sleep six hours a day, seven days a week, because I was like, yo, everything else was a waste of time. I mean, and I didn't crush it. That's how like much I had to put in just to get by, you know? And at the end of the day, I realized, okay, I did that, but it does take a toll on me. You know, one of the things that that like it's great to be able to flex and do that, but like now I guess as I'm turning, I just turned 39, I start thinking longevity of life, and like I don't want to go quickly, and I don't want to be like, you know, dementia or any of this stuff. That's one of the things that scares me the most, is like not getting enough sleep.
SPEAKER_00Same. I'm I'm I'm in I am very much aware of it because one of the other shows I produce is all about brain injuries and brain health. So every time, every time I'm I'm sitting there with doctors from you name it, you name the the institution, they probably come to the show, you name the advocates, they've probably been on the show, and I'm hearing these studies and I'm seeing like within the military, within the military itself, like there's there's so many individuals being diagnosed with you know Alzheimer's. Uh all sorts of brain-related. Dude, I don't want that. Yeah. I need to be able to sleep and get proper nutrition and take my supplements.
SPEAKER_02My dad had ALS and they could never tell why he had that. And that like still scares me because you know, he he was like the first one not to be like a problem, have addictions, any of this stuff.
SPEAKER_03Yeah.
SPEAKER_02And literally, I think like late 40s. It was my sixth sixth week of college. No way. Yeah, he got diagnosed. I thought he was playing around. I was like, what the heck? And I didn't know what what that was. I mean, not a lot of people like unless you know, you I guess it happens in the family, it's it's such a crazy one because it's like dipping the person in cement slowly.
SPEAKER_00Yeah. You know? Yeah, dude. It's nothing to the and if look, I'm telling you guys that the data's out there, the research shows proper nutrition, being active, getting rest, shutting off, staying away because this at night.
SPEAKER_02Total. Like brain health, I think, is so important, but I think because we're always talking about stacking those hours, and hey, what if I just stacked 48 instead of it's all about quality hours, and that's kind of where I go back to that brick mentality because like, yeah, you could you could stay at 48 hours and slap brick, brick, brick, brick, brick, brick. You can make that building. And guess what? It'll work for a month, uh a year maybe. But you have to think like if, especially for a career like or just longevity of life, I try and think about it now like kind of pacing myself appropriately and being like, yo, I need I need to slap on a hard brick each day that's that's gonna be solid, you know? And and and the sleep is important. And it's it's difficult. It's there, it's very difficult because I think everyone, especially that joins the military, you already have that self-sacrifice kind of built in. And it's great mentality to have, but you have to realize too, like, I I have kids, so it's like and they're young. I need to make sure that I'm here so they could develop and grow. Because if I burn out now, fall apart now, you know. It doesn't matter if I leave them a hundred million dollars. I can't be there to help them navigate the the complexities of life. And that's where like it's all about pacing, you know.
SPEAKER_00That's the reality of it. And the money will never be able to replace you. That's a the the I mean the most important thing for our children is for them to grow up with a loving mother and father. That's just it. Point blank. Parents. You're not gonna be able to do that.
SPEAKER_02But also too, you can't I I think too, when you start diving into like like let's say if you could make as much money as possible and give them all the love and affection, the number will always seem to increase or kind of jump. So it's like, hey, if this is always gonna be a number that's kind of infinite, or like, hey, if you have a million, you're gonna want I don't I don't really know a lot of people that say, I have just the right amount.
SPEAKER_00Well, dude, it's it's funny. Dave, they we've studied happiness in populations, and there is that, there, there is that that presence been set. Anything after this, like, you don't see a constant growth of happiness. On the on the flip side, you see the opposite. You see people that are devoid of purpose, you see people that are chronically depressed. That are chasing addictions because there's no, there, there's nothing for them to continue to aspire for. And for me, it has a limit. A Land Cruiser, a 2027 or newer. It's on the board.
SPEAKER_02I like it. I'm not going to lie. Forerunner, Land Cruiser, Lexus, like the five LX570. I love all of them. They're so freaking dope, those guys.
SPEAKER_00I'm a Forerunner guy. But you hit the nail on the head right there, man. Like there has to be something
Purpose Service And The Happiness Ceiling
SPEAKER_00that is more important than just the financial aspect of it. And what I've realized, what I've truly found to be more rewarding than anything, is this that being able to connect with human beings, being able to become a positive voice, being able to mentor somebody. If you can find a way to be of service to others, find a way to plug in with a human being in your community that you can help, that is more rewarding than a paycheck. And I know if you're struggling out there financially, you're probably listening to this and you're saying, shut the fuck up, dude. I need money for rent. But I'm telling you, yeah, this is just a moment in time. This is just a moment in time.
SPEAKER_02Do you want to hear something that I heard recently that's really good? And it came from a veteran. He was like, okay, what do you want to do? And then he basically said, Don't tell me about money, don't tell me about take care of my family. Like, what do you want to do after five years? Because if you're trying to chase one thing, you're going to keep making it difficult and kind of vanish it. But if you can just say, Hey, I want to build something, you can have a much better strategy, and all the other pieces will come aligned with that too. I I agree though to your point. Like helping like volunteering. I've done so much volunteer work, man, from like the Boys and Girls Club to I've worked in a bunch of different hospitals because I thought I wanted to become a doctor. So I've done like during the Marine Corps, I used to literally go to the University of Irvine to work, yeah, for four hours at the cardiology recovery unit on Thursdays. Because I wanted to show med schools, like, no, I'm not playing. I know I'm infantry, but I'm not playing.
SPEAKER_00I want to get that's badass.
SPEAKER_02I just know that, like, hey, I gotta eat humble pie and I gotta show people that like my one skill is I'll relentlessly come after this. Like I got I got a scholarship, so I I don't think I explained how I got that scholarship. I said, I'm gonna get this scholarship and I need to focus. And so I basically locked in and isolated myself from everything around me and was able to sign that, but I also had to go to the emergency room and I gained about 10 pounds on an IV because I had pneumonia that bad. Because I did like six, seven months straight of like, I'm not going to sleep until I've worked out, I've done all my homework, and I don't slack on the homework. I'm gonna answer this, I'm gonna answer this in a paragraph form on the computer. I'm gonna let them know that like this is a new Kenny, you know?
SPEAKER_00I mean business, yeah.
SPEAKER_02But I burnt myself out, and that goes to your point. Like it was it was a lesson that I didn't learn again until later, where it's like, it would have been better to have that steady that steady burn than that explosion.
SPEAKER_00Well, dude, I'm I'm still learning that myself. I I've I still my body, the moment that I go and do these sprints where I don't sleep and I'm just focused on work, you can set your clock and you can friggin buy the IV, the liquid IV for me because I'm gonna get sick and I'm gonna be walking around like I don't feel so good. It's like, yeah, dipshit. You stayed up for two days in a row to fucking to make memes, dog. To make memes.
SPEAKER_02Well, like I said, it's like, okay, but how of those bricks that were created, how many of them were like, yo, this is this is worth it? And it sucks because it's all it's such a like counterintuitive concept. But I think getting a certain amount and then you know, balancing that with like controlled chaos. I remember hearing that in uh the military. Controlled chaos. That's what you need to be. And if you could control your chaos and be like, hey, I'm gonna sleep eight hours, and then when I'm up, I'm going to just wreck house. Easier said than done. I'm not just like saying, hey, just do what I'm saying. Like I struggle with this too. But you know, having some type of structure like that really, I think benefits at least me personally, you know.
SPEAKER_00Oh, absolutely, man. It's just getting it through this severely damaged brain to understand the importance of that lesson. I learned it, but then I quickly sh shoveled it out of the way whenever I take on a new client. I'm like, absolutely I can deliver this amount of work in less than 48 hours. I know just how to do it.
SPEAKER_02Well, I think I think just the fact that you also know that that's like one of the things you struggle with is such a big key because I know that me personally, some of these things took a while to accept and even learn and go, like, yes, I suck at this. I suck at managing this. Okay, yes, I probably need to take a nap today. I'm sure.
SPEAKER_00Yeah. And it I think for me, the biggest problem that that I have to get to get over this, maybe I'll go back to therapist to walk through it. It's the romanticizing of the on-call mission. Of now I built my own little op center and my own crisis comes in, and I have this feeling of like, now I can prove that I can do this. And I want to have that success of like, man, you came through and you delivered all this before the due date. You're amazing. I'm like, yeah. Yeah, fucking amazing.
SPEAKER_02Yeah. And I think honestly, it's like um the hardest thing to appease yourself. And and and it is a double-edged sword because it leads to great focus, but man, it it can lead you to and and because one of the things that I get asked a lot by my wife is like like why why go hard like that? Are they worth it? Is that person, is that client worth it? How much money are they paying? Like, you're going at this like like you know, your life depends on it. Don't don't move like that. You shouldn't move like that. You know, and I and I'm just like, no, I want to prove myself. I want to prove myself. And it's like, yeah, but at the end of the day, too, okay, I prove myself. Guess what? Even if you got all the frickin' trophies in the world, you still gotta retire at some point. What does that retirement look like? You know, even if even the greatest athletes in the world, like, I'd rather be a guy who's happy on my deathbed than like just better.
SPEAKER_00You know. Yep.
MBA Takeaways And LinkedIn Invite
SPEAKER_00Dude, that's so true. Kenny, I can't thank you enough for being here today, man. But before I let you go, yeah, it's been a blast. I'm already looking forward to part two. Before I let you go, though, please, to our veteran audience out there that are thinking about going to an MBA program, give them your top three reasons or even top five as to why they should pursue that MBA.
SPEAKER_02I would say um probably the top two. Uh one is it's gonna be the easiest to translate in terms or transition into. I feel like if you're worried about the academic rigor, academic setting, being in that MBA, especially an executive one, you're gonna get people who are professional, so you're not gonna have to worry about a lot of this nonsense that you know you may be worried about. Uh, but then the other thing too is like you already have the set of skills. I think the biggest thing is translating it, but having a network to translate it. And unless you know you want to go into a specific realm, you know, I would recommend the NBA because you're gonna get a broad set of knowledge, skills, and network that'll help leverage those skills you already have from the military, as opposed to like going, hey, I'm gonna now pursue a PhD. Like, okay, but like realize that like that's that's you're putting you're starting from zero. You're starting from zero, and you're literally about to build from there. So don't like there's not a lot of application of from certain jobs to others, like I said, my path. So I think the MBA would be a lot, a lot uh traction very quickly as you try as transition, you know, because you're just gonna be able to get that network and say, hey, I'm really good at this, this, and this. Can you hook me up? Because I could already crush it in the military and I do it for a fraction of what you're paying. And I don't take vacations, and I don't know what sick days are. So please let me come blow you away and make HR confused.
SPEAKER_00Yes, dude. Oh man, Kenny, home run. Thank you so much for being here, man. If guys and gals want to connect with you, where can they go?
SPEAKER_02Uh, just check me out on LinkedIn, man. I mean, that's that's kind of where I interact with most people. I don't really do a lot of other social media. I try and nice, good, good man. Good man. It just, you know, sometimes I I've had that stuff in the past, but uh, you know, just LinkedIn is enough. And I like I like connecting with people. So, you know, let's grab a beer, you know, connect like this. I I love just talking to people and like I said, I love solving problems. So if you want to launch a company, I want to help veterans realize how incredible they could they can make things, and it's like it's only gonna make me happier. You know, like I'm gonna continue sending people towards you. I I appreciate that, man.
SPEAKER_00Yeah. I need I need guys to be able to connect with you and hear the inspiration of the to stop living in fear, man. Like there's a lot of ingenuity and a lot of untapped potential in the veteran space when it comes to startups, when it comes to business ideas. And here's another.
SPEAKER_02Oh, go ahead. Because I think this is a good point too. I remember asking someone, well, getting my MBA, who is very successful and very wealthy, and I said, Hey, I'm I'm worried about starting a company. And he goes, why? And I go, Well, I don't have a PhD, an MD, I don't have this, this. He goes, Do you know what you need to start a company? He goes, and this is in California at the time. It's like $800, and you go down there and you start an LLC. It's like anyone, anyone can do it. Now it's like, I never thought about that. And that I think, like I said, just knowing that that, yeah, you you can start a company. You can do that. Yeah.
SPEAKER_00It's possible. And nowadays, with Northwestern registered agents, you can start a company like that. Like this. Yeah. Security Hot Media. I didn't know. Let me tell you, I'll share this with you, audience. I didn't know what the fuck I was doing when I created that. I didn't know I was gonna do anything but the one show. But for some reason, God put it in my head to be like, hey, trust me on this. You'll want to use Security Hot Media. And then I stumbled upon having more than just one show. And then look, if we This is also known, like you're a great host, man. Thank you, brother. I I have I have stumbled into this, and uh I've like if somebody's always saying, like, hey, you should write a book. I'm like, dude, first of all, not yet. I haven't done anything notable or anything great enough.
SPEAKER_02But if I did, if I did write one right now, just the stuff in the military before, man, is enough to probably be like a movie or something, man. Like, come on, dude. You're very humble, man.
SPEAKER_00Dude, it would just be, you know, like, hey, I I I fail and I don't quit. That's the story. And I think that's that's something to be said for for veterans out there, man. Like, please trust me that you belong in this space. I want to see your businesses out there. Oh, heck. And if you're thinking of doing it and you need some sort of coaching and mentorship, Kenny's right here. I'm gonna put his LinkedIn stuff in the bio or in the episode description. Uh and uh, please contact him because I'm telling you, you will meet him in and if it's in person, within five minutes, you're gonna be like, I need to go play golf with this guy because he's just freaking awesome.
SPEAKER_02I shoot guns too. Golf, like I said, I'm from New York City. Golf is not my forte, but I'll I'll do that. I like to drink a lot. I like to drink too. Oh, heck you. No, I've I've been to plenty of golf courses. I just don't know how many balls that I've hit.
SPEAKER_00You know what I'm saying? Oh, dude. Well, I suck too, but the the trick the tit the the trick is they now have like really bright red ones. That's all I use.
SPEAKER_02No, I like I like to bring an aluminum bat and just crank them. Not always acceptable in most courses. And that's why, again, I got a business idea coming up that's gonna just be like, pick what you choose and and launch it down this fairway. I feel like it'd be put it outside every every base that we hear any kind of demographic of just guys like, I need to blow off steam. This is exhausted.
SPEAKER_00I could I could hit some dingers and golf balls. Yeah, hell yeah.
SPEAKER_02I like that. A golf ball, uh tennis racket, all different types of stuff, and like launch what you want.
SPEAKER_01That's the name. That's the name of the business. That's pat and pending, don't steal it from us. Kenny, thank you so much for being here to everybody tuning in.
SPEAKER_00Thank you guys. We'll see you all next time. Until then, take care.
