Veteran Voices, Real Talk: Dan Horgan on Entrepreneurship, Advocacy & the Truth About Parade Deck

What happens when veterans stand up—not just for their businesses, but for each other?

In this episode of Security Halt!, host Deny Caballero reconnects with Dan Horgan, veteran, law enforcement officer, and founder of Arrow and Honor Co, for a raw, unfiltered conversation on the realities of veteran entrepreneurship, mental health, and community accountability.

 Together, they dive into:

• The mission and purpose behind M.I.C. (Military Influencer Community)
• Their personal experiences navigating advocacy, business growth, and social media communities
• A critical look at the recent controversy surrounding Parade Deck, emphasizing the need for transparency, due diligence, and ethical leadership
• Insights into branding, pricing strategies, and growing a business with integrity
• The evolution of Arrow and Honor Co and how archery is being used to build connection and healing among veterans
• The essential balance of mental health, family, and business in the veteran lifestyle

This is more than a business episode—it’s a call to action for accountability, authenticity, and real connection in the veteran community. If you care about growing your brand, protecting your reputation, and supporting those who’ve served, this episode is for you.

 Listen now on Spotify, YouTube, and Apple Podcasts
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 Follow Dan and Arrow & Honor Co Today:

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Website: https://www.arrowandhonorco.com/

 Syracuse University Entrepreneurship Bootcamp for Veterans (EBV)

https://ivmf.syracuse.edu/programs/entrepreneurship/

Chapters

• 0:00 MIC Conference and Veteran Advocacy
• 3:46 Parade Deck Controversy Explained
• 11:31 Creator Fatigue and Mental Health
• 24:28 Syracuse University's IVMF Program
• 41:43 Military Mindset in Entrepreneurship
• 57:03 Veteran Connections and Depression
• 1:22:56 Arrow and Honor Co: Supporting Veterans Through Archery

Transcript

Speaker 1: 0:01

Security Out Podcast is proudly sponsored by Titan's Arms, precision Wellness Group and Pure Liberty Labs. I'm a big believer in MIC no yeah, dude.

Speaker 2: 0:14

So I worked for Kathy. I worked at Recurrent Adventures for about 90 days, four months.

Speaker 1: 0:21

Yeah, I'm a big believer man. I'm a big believer in it. When anybody embarks on a new journey, you need that defining moment that lets you know okay, I'm on the right path. For me, it was when I went to MIC in 2021. I scraped up enough money got a booth.

Speaker 1: 0:37

You were still in Vegas. Right, it was in Vegas. Yeah, at the time one of my best friends was still with me and it was right before a big change occurred. His life was changing. He was taking on more responsibility with his job, but he was still in the fight with me on the show and we went there, had an amazing time, met a lot of people, met the guys from Triple Nickel who have gone on to support and always been there for me with any request for support time. Met a lot of people. Met the guys from Triple Nickel who have gone on to like support and always, always been there for me with any requests for support. Love those people. Check them out.

Speaker 1: 1:12

Triple Nickel is amazing and role models for what I wanted to build. It was a very influential time to go there. But as I continue to grow and continue to advocate, I realized like next time I go there is not just to have a booth again. Next time I go there, I want to speak, I want to have. I've created something that has, I think, a lot of worth now. It's a great platform.

Speaker 1: 1:35

From advocacy I talk about positivity. I don't get bogged down in the endless negativity that's around the veteran space. I'm a constant champion for taking care of yourself and those around you, not something that a lot of people are promoting these days, trying to climb the charts. So it's one of the big things why I'm like you know, I'm not going back unless it is a purpose, and I have a mission and I'm going there to do something because I feel like that is something that's a very big goal of mine. But I've been a really passionate and big advocate against parade deck for a very long time. Yeah, I researched them, I looked into it and I almost fell victim to it because did you know I mean did did you know about Andrew's conviction?

Speaker 1: 2:20

I didn't know about the conviction, but the the individuals did not seem like it was a good fit and it didn't know about the conviction, but the individuals did not seem like it was a good fit and it didn't seem like it was something that I'm like. I constantly tell people young creators, young podcasters not saying like young as like older individuals coming into the space, right, and they're looking for help with promotion. It's a closed echo chamber. They're not promoting you. There's a reason why your podcast is still low numbers. You're not getting engagement. And if they're making it so attractive, they're going to write blog pieces for you and get bus proud to do the same thing for you. Yeah, right, you can. You can sit down, make a day of it and write blogs for your episodes on your own. Yeah, they weren't offering anything of real value. So I, and then the user interface Hmm, bro, yeah, and that's the thing.

Speaker 2: 3:09

I'm not a. I mean I'm not a podcaster. I mean I always enjoy coming on other people's podcasts. You know, and I've been around BRCC days, right when they but that was all and everything organic. So last night, when that popped off on LinkedIn for everybody, yeah, like I had followed Parade Deck and I knew what they were, but I wasn't following the founder and I think I only was connected with their director of podcasts just because it's LinkedIn media.

Speaker 2: 3:43

But people that are involved with it, though, are classy people on their board, right, steven? Right, I'm not gonna call Steven out, but Steven's not in charge, so he's the chief strategy officer for vet ticks. That ticks is a great organization, uh, and Steven's a great man, right? You know, marine Colonel, hopefully I got that right. Yeah, um, so this parade deck explosion, I feel is Woo, yeah, like it's just guys like that, they he won't tolerate it.

Speaker 2: 4:14

Because I like so we talked about Mick, so Mick obviously dropped them in a heartbeat last night and, um, you know, again, very commendable decision, a very quick decision, and it's just like I feel like a lot of that's going to follow suit. You know my wife and I, you know my bethany, she's like why are you even involved like it's not your drama, who cares, right, and but I was like but that's the thing, though, like it's business, it is right. I know kevin's episode just came out and I love like we talk about business, that board and that CEO oh man, you know they were on the phone because they were scrubbing their website.

Speaker 1: 4:59

Yeah, as they should. As they should the moment, two things Do your due diligence.

Speaker 2: 5:02

Who are you hiring? Who are you putting in the position of the company? So, how did this not so as a cop? Yeah, 2017 is when he was registered. So, but I would tell you, looking up DC's registry yesterday and I'll just leave it, keep saying registry. Looking up the registry yesterday, the PSA, the public service announcement it didn't get posted until yesterday. Yeah, it didn't get posted until yesterday. Yeah, so you go to DC's registry, type in the name public knowledge, but the date on it was yesterday. So that's why you can say why to blow up yesterday, and there's some other theories, but I can tell you that PSA is dated yesterday, but the the the weird thing is, it's 2012,.

Speaker 1: 5:41

right?

Speaker 2: 5:43

That was. You know, 2011 was the conviction. Okay, he had to register in 2017, which then you could say well, where's that difference? I don't know if you're in jail, if you have to be registered. So I would assume.

Speaker 1: 6:06

Yeah Data registration for yeah Three 2017.

Speaker 2: 6:13

You were in jail for five years ish is what I would assume and then you got out of jail and then you had to register. So again, being a cop like I just put you in jail, I really don't know what happens afterwards.

Speaker 1: 6:29

So you guys are lost in this veteran, veteran centric issue. Parade deck is a. I don't want to insult anybody, I don't want to be mean outside. There's two things can be true right, the experience and what I saw as a warning flag could have just been warning flags for me. And these, the people that are involved with it, could really see that they're making a benefit for the veteran. Influencers are going there. Maybe that's a truth, maybe that can be a truth. I can stand by my own opinions, but I certainly don't want to involve everybody else and make them all villains. But the individual who created it absolutely is a villain and you have to understand man like it could be a great asset to you, but if the person that created it is a fucking demon, don't get involved, don't get involved.

Speaker 2: 7:19

Yeah, I had a conversation with a nonprofit guy this morning and I'll leave him unnamed and he's like hey, like you kind of know, and I just want to hear it. And so we got on the phone, I equate it to like and it's not a cancer, cancer cancel culture, it's choices. Yeah, I drink Pepsi. I don't promote Coke Right Like I draw. I don't promote Coke Right Like I drive. I like Ford and Toyota, but, like, if I was really adamant about one, it's my choice. It's a for-profit company. Dude, like I get to decide.

Speaker 2: 7:53

Now you can say well, you're influencing people, man, you influence people to buy a t-shirt. You influence people. Not to buy a t-shirt like that's mob mentality. Do the due diligence, that's what I'm saying. Do your due diligence and and decide if you want to. Because, again, my wife and I last night we were really on the christianity side. We're like, you know, there's, there's, there's forgiveness, but you know at what point. You know and there's and you can, you can talk about all those buts.

Speaker 2: 8:27

It's a choice and I and I made it very clear my choice was I wouldn't support them right now, until right. We can go down a deep dive, I think, until they come very clean on. He is not getting a single dime, like his name is erased from it, right, which I think he it should be, because I don't want to support a company that has that registry thing attached to it. Um, right and so, and then, just like I want, I want a back story. Did, did we know? And if we knew, we didn't say anything. So now, now you're looking into a company that you're saying whoa, whoa, you knew your founder was X, y and Z and you just wanted to not say that. Yeah, bro, now you can go down the rabbit hole of like, well, you've seen, dan, I've sinned, but I've not committed a crime.

Speaker 2: 9:28

Yeah, we're all sinners that was there's a fine line, there's if, and here's the thing right even prisoners, even prisoners, make that fine line of like yeah, and I'm just sorry and I'm like I'm sorry, I don't want to support you with that and so, but if you knew about it and you didn't say anything. And again, this is where people in linkedin you know, I don't know if I won't drop any names, but you know um a certain lady it had great, I know exactly what you're talking about.

Speaker 2: 9:58

Yeah, I have a screenshot yeah, no, she's fantastic and uh, and, like I said, I'll leave her out. Uh, not just just for her own sake, but she got a lot of backlash and I think that's why she's taking a little bit of a break from LinkedIn. But it was because it was just that, though, people were saying like, hey, should, should he not have a job, and she's like I'm not saying that again, it's just, I don't want to support it.

Speaker 1: 10:20

Yeah, because she was on stage with that organization? Yeah, because she was on stage with that organization a month ago.

Speaker 2: 10:26

Yeah, yeah, yep, and, and how does that feel? I would feel the same way. I mean total archery challenge. Right, we'll use this. Sean. This guy is salt of the earth. Have I run a background check on Sean? No, and you know, and it came up that he was something. Yeah, I would take that sign down and I would no longer be affiliated with it. Right, like man. So, yeah, this. And Charlie Kirk, right, I mean not to get you click baits and stuff, but like God, like that's that, so I get it. I'm just saying, but like that's going on and there's a lot and, uh, I saw it today, there were a few friends today. They're like I think I'm gonna take a break from social media.

Speaker 2: 11:11

Yeah, you know, and I normally would probably be the guy going all right, great, don't announce it, whatever. No, but I love these people that said it because it's heavy, it's a lot man, two weeks man, like you know month I've been heavy.

Speaker 1: 11:26

Yeah, I deal with that. The thing that I deal with is creator fatigue. Don't, fucking, don't make fun of me, motherfuckers. I run. I run social media for for a non-profit and it's it's a lot of fucking work. It's a lot of fucking work. It's a lot of fucking work to create. Most organizations post maybe two, three times a week and I'm creating content four or five pieces mixed media every single day. I'm in the trenches. I just turned 54.

Speaker 2: 12:01

Do you think I want to be on any of this shit that I'm on Right but I have to right. Right, I'm trying to promote my company, but I'm also trying to promote veterans in healing for archery things like that, though it's a necessity because I don't dump money in the paid ads and so I'm doing organic and so I I have to. But I made a comment actually on her, her uh post today, uh, because she's, she's, she's very pro me and I was, just like you know what I feel knighted by the queen to take on this mission of keeping positive into spread light. And then I made another comment to a guy, gary, you know what.

Speaker 2: 12:40

I'm talking about.

Speaker 1: 12:41

And.

Speaker 2: 12:42

I said to Gary but you know, in the movies, when there's like and it's been in a few and I don't know if I can say specifically, but like, well, there's some like dark, ominous force coming in and like the, the hero has like the light and the light shines up and they're like, you know, the, the dark evil goes away, I was like that's, that's what I want to be. I mean, maybe that's naive, I don't know, it's true man.

Speaker 1: 13:04

Yeah, some like I'm the same way. Man Like I, the last thing you'll ever see on my page is me cutting somebody down. And even this, even this, like I never made it known until now my feelings about this organization and how I feel that because the vast majority of people that start up, they don't have a runway, they don't. They have to look at every expense and scrutinize it and say, hey, can I afford 60 bucks a month? Yeah, will this turn into something? Yep, and by and large, parade deck does not provide you, the small creator, with a platform that's going to generate any real, tangible benefit to you.

Speaker 2: 13:45

Really won't there's a ton of podcasts. So, again, even though I knew of them, I was on their website last night and I was like there is a huge laundry lists that they have on there and I was like I felt bad. Actually, I was like I've never heard and I bet some of those are probably pretty good like as an organizations or just their thoughts, right, again, I'm not a huge podcaster. I listen to yours, uh right, and some others here and there, but like yeah, but to see like that's plethora and you're like like what do?

Speaker 1: 14:19

you like what you're saying, like, what are you doing? What are you doing? What do you provide for me? Because, if, because I do my research and that's one of the things I sat down. I looked at every other existing show on there and I go to the certain. There's an analytical website and this is my. I'm a gatekeep. This one, motherfuckers, you ain't going to find that. You got to find this out on your own. Go to the analytics website that I use and look at the listen score and I look at that show and be like, holy shit, they're getting three downloads, four downloads a day, 10 a week. How much money are they spending to promote in this organization? That's, by and large, using them Because they're promoting it. They're using you and if you look at their social media, they don't have a huge following, but they're utilizing you. They need you to create the assets, they need you to create the profiles, because that's a free content they're getting from you no, I did.

Speaker 2: 15:12

actually last night got on like their ig and was looking and I was like and I'd actually I couldn't tell you, I could probably. I mean, I got my computer here but they have followers like not millions, it was whatever, but the ratio of likes on a post I was like, oh bro, my little company, I got like 460 followers and I'm getting more engagement than you're getting Exactly, exactly, and those are things you got to look out for when you're up and coming trying to figure your way out through this.

Speaker 1: 15:43

Should I just invest in myself? Should I take that money, put it into my mic, my camera, reaching out and connecting for free on LinkedIn? It'll do more for you than spending money for an organization like Parade Deck.

Speaker 2: 15:59

Yeah, not smoking crack.

Speaker 1: 15:59

Don't smoke crack. But the unique thing that they were able to do is that they had that connected tissue with MIC.

Speaker 2: 16:07

So yeah, that's the big thing. Well, that's the thing. With Mick, again, knowing that organization from the inside and those individuals you need that because that was money I would be not cautious. That's not even the word. The decision that Mick made last night to cut them, I would wonder contractually, is that a? Is that they still owe, or do they have to give that money back? And you know, if they had to give the money back, that's unfortunate because I'm sure Parade Deck paid a pretty penny, right, like USAA, right Like you look at the sponsors. So parade deck was all over it, um, you know. And if they did lose money, good on them, because that's an even harder decision. Yeah, right, Because Mick isn't a nonprofit. Um, you know, so they're doing that. So, uh, yeah, like it's just. But that's One of the things that I tell you.

Speaker 2: 17:05

And it's Zach. I'll say Zach, if you ever do this Veteran with a sign. So Zach is there and I didn't know if he was involved With PrayDick or not. I don't know a lot of the history. I guess he's not, which is great. But that's the thing.

Speaker 2: 17:24

When you look at consumers, I started seeing this and now I was a little bit more trolly and stalker involved. But zach knows zach shared, you know mick statement, a like we're, we're cutting them, and he was like great, you know, and um, I liked how, mick too, I think for today. Uh, because if they were, hey, if you're a speaker and you want to leave, like we understand, but we will give you the platform, but parade deck is down. So I know people like Cortez and Kathy were in in, uh, tessa were probably running around last night like stripping everything down a parade deck. You know which is down a parade deck, you know which is so again, on a business side, if you, if you're that big and you have a board and you've got a CEO, oh, I bet those meetings last night and into today, the crisis meetings, man, the crisis meetings yeah.

Speaker 2: 18:18

No thanks, oh God, no thanks, you know. But here's the thing, though, being like, even like. So I, I I mentioned the crack thing is cause Kevin, I was watching Kevin's episode and it just was cracking me up. So Kevin and I actually know each other too. Danette, like he was a, he came into the Oklahoma ASOS when he left the ISR community and I, like I say, help train them, like was just a full-time guy and but I, literally kevin will tell you like it's not hazing, it's training, uh, but I had him in a mud pit doing flutter kicks with a hose, um, but I know what he has started and how he's doing it, and so the humor part of it, um, I don't know where I was going with that, where I went, but anyway, yeah, those are individuals that I want to see at MIC.

Speaker 1: 19:06

That's the thing. Like when I look at this year's like like lineup I was, I was kind of disappointed. Man, I'm not going to lie, I was kind of disappointed.

Speaker 2: 19:17

I actually was opposite.

Speaker 1: 19:18

Really.

Speaker 2: 19:22

Well, I mean, and then even, like Zach, those guys weren't there back in the Vegas days, because I can tell you someone I know he's not there, but I can remember when I was involved with it and so I was at the Vegas one in 22 or 23. I can't remember as an employee and I can remember social media posts and and it was like one of the comments was oh, there's an influencer conference going in vegas, like, and I was like look, man, it's not that kind of influencer, like that was the thing, and I know cortez, so cortez, who's created lives here in san antonio I was like man, that word influencer just really throws people.

Speaker 2: 20:09

I think now it's getting better, but then it's the same thing. But it was like bro, it's not a bunch of TikTok, influencer thing. Not that type of influence Very business, very entrepreneurial, very veteran, heavy, and that's the thing.

Speaker 1: 20:32

Guys like Kevin with F veteran heavy, and that's the thing. Like guys like like kevin with fkt, that's the stuff I want to see, because I have watched from the sidelines with snake farm. I have seen other creatives like kevin go out there and do big shit, and that's the platform that I want to see our guys sit there, stand up and be like, hey, let's break these myths, let's break these stereotypes and rather than have somebody that's like polished and from you know this amazing background, like let me tell you what it's like to scrape it together Uh, you know what I mean Like that's exactly it.

Speaker 2: 21:01

So I was actually supposed to be at Mick this year and I got selected to have a um, I guess it's called a round table, so I would have had like 10 people. Oh, that would have been great, dude. No, it was, and I was, and, and, and hopefully it doesn't, you know, look poorly but I couldn't go. So Months in advance my son came into town he lives up in Oklahoma, but he was coming in and actually my birthday Was the 18th as well, and so he just left yesterday.

Speaker 2: 21:31

So, like I couldn't, but Jay and Kayla Are there, so, trust me, I was getting Dude I saw him, I'm like motherfucker, I gotta text him, jay, being like, hey, we're going, and I was like Bro. But like, here's the thing. I'm gonna text him after this and be like why didn't you tell me you were gonna and I was like bro, but like, here's the thing.

Speaker 1: 21:44

As a small business owner, though, I'm going to text him after this and be like why didn't you tell me you were going to be here? I know I'm like an hour, two hours away, but here's the thing.

Speaker 2: 21:48

As a small business owner, though I would have had to pay for airfare, hotel, and so, as Arrow and Honor Co, like cause, that's what I want to promote, Like I'm not promoting company, I I couldn't. But then I had my son coming in, so you do a lot of factors, so I gave him, I gave him again, I was just gonna do a round table discussion, so it's just like I think 10 people would be at your table, um, which is great, you know, but it was just would have been great, like I, just when that started adding up and the time came, I I gave him enough notice and I I did have to back out, um, but I was super, you know, honored to have been even for the round table, like wow again, and all the friends that are there. But just, you know again how I think it's. It's a conference like any other conference.

Speaker 1: 22:36

You can't make it, the shot show, you know everybody gets fomo, yeah, um I thinkC is like way better for me, for like what I'm looking for, way better than SHOT Show. Shot Show for me is like it doesn't have the substance, like, yeah, it's like it's like fast food. You're going to enjoy the shit out of it. Then you're going to go home and regret it probably. Well, no, it's important decisions you make.

Speaker 2: 23:05

There's a ton of people like for SHOT Show. Shots, I'll tell you, I'll call out on a good way, like warfighter tobacco. So john and scott, for warfighter tobacco they got a shot show every year. They don't have a booth and they don't go inside, they just do the what's it called the circle bar, like they go, they network all outside. Yeah right, I mean they're.

Speaker 2: 23:19

They're a smart company right yeah so they're not really in and the money would cost, but they still pay enough to go, but they still it's, it's, it's also, you know everybody's there. Like you just go to the circle bar you can make just as many connections as you walk on the floor, uh, but yeah, those guys don't, and so it's just always yeah, like because I'm I'm thinking about again for archery, shot show is doing an archery really. Oh yeah, yeah, shot shows invading in the archery world. Toot Show is doing an archery Really. Oh yeah, yeah, shot Show is invading in the archery world to the ASA.

Speaker 1: 23:50

I mean, it makes sense. It makes sense and that's something that it's outdoors.

Speaker 2: 23:54

It's outdoors, Not most people Usually. I don't know what kind of percentage. If you shoot, you maybe shoot a bow too, so it's there.

Speaker 1: 24:04

Yeah.

Speaker 2: 24:05

So it's there. So I'd love to go again doing what they do. I might even just tag along with them.

Speaker 1: 24:10

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Speaker 1: 24:29

Well, dude, that's the thing. Like, as business owners, as entrepreneurs, veteran entrepreneurs, we have to understand like we got to make time for these events, like we got to, especially if it's veteran, military, friendly, like a lot of guys like they scoff at it or they just don't know. They don't know they don't know these events. Like you can go online and Google um conferences that are going on in your state or going on nationally that are in line with your business, your industry. Try it, man. Like that's one of the things that it it. It blows my mind. People still don't know what M. I see it when the veteran and a entrepreneur space, military entrepreneur space, because it's like, dude, like you just save enough money throughout the year. Just go once, experience it at least once so you can understand like hey, this was, this is value added, or maybe it wasn't, but I think it would be.

Speaker 2: 25:16

I'm going to mess around. I said mess around. I'm actually so the San Antonio startup week in october. I'm gonna oh shit, yeah be a part of that, just because there's a veteran aspect of it and there's people here in town again way more involved than than I am with stuff, and so you know, I raised my hand so yeah, that's in october. Hell, yeah, I actually did that. When we talk about time, uh, and it wasn't anything in their fault, I actually did a san antonio startup week back in like 2019. Shit, they and I was on a panel with tim jensen, so it was just him and I right, it was like and I didn't start black rifle, let's be very clear. Like I was like employee like 100, but evan couldn't make it. No, evan couldn't make it and jt couldn't make it, and so just the relationship and obviously the work I was doing, they were like Well, you, you know things Like the inside working.

Speaker 1: 26:09

You're a half decent adult.

Speaker 2: 26:12

You're not completely mentally, just you know, not there and I'm like, yeah, so I actually did San Antonio startup week, representing black rifle, sitting next To Tim Jensen, representing grunt style, uh, back then, which was it was? It was like, I think for sure I think it was 19. Yes, it was, and so, but it was it was great and I actually answered. I mean I answered questions, cause I mean it was a small little room but but yeah, I got to be involved with that. And Uh, but yeah, I got to be involved with that. And I was just like this isn't my cup, like I'm just I am employee like 100 or something. You're like one, one or nine, you know yeah, but no, so I'm going to do it this year, um, just because, uh, a guy, alan uh, has a company and he's involved, like I'm, I'm taking the course now through Syracuse university, the IVM, ivmf, through Syracuse.

Speaker 1: 27:03

University, the IVMF Dude. Let's talk about that right now. I have wanted to talk about this course. I constantly it's going to be up on my new website being developed right now because I'm a dog shit entrepreneur. I am super divided, I'm in a master's program, I'm trying to be a husband, I'm trying to be a father, I'm a podcast producer, small business owner, got run my own show and. But one of the biggest things that I've always been like missing out on and wanting to do and trying to find time is that Syracuse uh university program for veteran entrepreneurs. It is one of the resources that was first floated to me and maybe it's because I didn't believe in myself and I wasn't in this lane at the moment, but the name kind of gives you that feeling of like I don't know if I can be an entrepreneur. And even when you are an entrepreneur, you're still you're still constantly judging yourself, saying like I don't know, I don't do this.

Speaker 2: 27:59

I don't know People like I still say founder and I see like I. I mean, I guess I'm the CEO You're like.

Speaker 1: 28:07

I struggle with the same thing. I sell things, I make a living from this, but I still say I'm the executive producer, motherfucker, you're the founder, you're the CEO. You ain't got another fucking employee besides the fucking dogs Real quick, real quick.

Speaker 2: 28:23

My 18-year-old. He's helped me out with some events and he's looking for jobs and I said put on your resume like event coordinator, because you've done events, for I mean, I gota website like you are dude, what before we go into syracuse?

Speaker 1: 28:41

what do you think it's so hard for guys like us to? To see ourselves like we're actually doing the job and to like literally value ourselves yeah, no, I would know in order.

Speaker 2: 28:53

On a deep aspect, a couple things for me, like being enlisted is one um, and I'm not downplaying officers, but when you're enlisted, it was always you're. You're in the, the background, yeah. So even for black rifle, um, while I was, you know, always you know, shouting black rifle, I was very in the in a background, right, um, fine, as an entrepreneur, though, like now, you're the face, right, unless you have some you know a matt best who could be a face, which I don't right. So I'm the face. So that's a little bit uncomfortable to go from the back to come to the front, right, and I think.

Speaker 2: 29:34

And then my next part is is being humble, which, when you talk about humble, are you humble? But when I say that it's just like I don't want to be the face like I would rather, and so I think there's that, that, that humble part of like man, like I'm trying to do this, I don't want it to be about me, like I want it to be about this, and you say, you know, you add things like that. You know, for me those are the two, it's just like that. That's why it's it can be hard, yeah, yeah, dude, I think you're spot on man.

Speaker 1: 30:11

Like even though I was a warrant officer at the end, like there's still that part of me. It's like you know somebody else should be the face of this thing, like I find myself struggling with doing um content, putting my face in front of it.

Speaker 1: 30:24

It's easier to do the clips of the podcast, but when it comes to like having to like promote these fine products that are now sponsoring me, I don't want, I don't want to put my face because like, ah, somebody else I need to hire, you know, uh, you know so, somebody that looks more like the part, but it it's, it's deeply rooted in who we are and it's just like having to kick and I think there's something to finally say you know what? I'm going to bet on myself and go to an entrepreneurial program, uh, and it's, it's, it's one of the like I think it has the highest rating of success for veteran entrepreneurs.

Speaker 2: 30:56

So, syracuse program, no, and that's where for the, for the IVMF through Syracuse, yeah, like I saw. So Sam Westfall, right, who does Valor Archery Challenge and Archery in Motion, but again, alan, he has it's called Grow G-R-O-E Solutions. Yeah, these people. And then Melissa Bird. So Melissa Bird is actually, I think she works for them Melissa's the wife of a guy that I was at TACP with in Oklahoma as well, so I just started seeing it, yeah, and so I was like, but I would tell you like, going through it, as we talk about it, a lot of people already have started, right, because it's supposed to, you've already started or you're thinking about starting. I tell you, so far, out of a lot of the people that I've like, everyone's already started, so they've taken that. But now it's like, which I think is very military, like charge, now we're, we're into it, and I was like, ooh, well, I might need to know something.

Speaker 1: 32:00

Yeah like Ooh well, I might need to know something.

Speaker 2: 32:02

Um, so I'm all in week, uh, I think so for me. I think I just did. We just did week uh two, yeah, week two, week two or three, um, which is good. I actually talked, we talked about value proposition, uh, this week and things like that, and so, um, you know some stuff again I know, again I learned an immense amount from from evident and BRCC, um, so it was good, but, like I actually I'm looking at some notes that I had here, like not even lying, uh, the golden circle, the why, how, what, right, yeah, yeah, right, dude.

Speaker 1: 32:37

Yeah, the limbic system will will never fail you like. It doesn't communicate, but the why is deeply rooted in that you can't put words to it. When you you sit down, simon cynic. When you sit down, you explore it.

Speaker 2: 32:48

Yeah kevin talked about it, I think again when, when he was doing his podcast with you, there is um like running clubs, like he mentioned, like everyone was, you know running clubs, and it is like you can do these limited releases or you can build that community and yeah, and he, he hit it spot on and but that's your why right, and that is about building that. Why?

Speaker 1: 33:09

sure, yeah, and it, like I have to imagine, like you touch on just a little bit ago, um, you went into this, this course, you already had a lot of success and then and we don't like to admit it, but you had experience, you had success and you freaking work for black rifle coffee, did you? Are you finding yourself able to tap into that experience and and feel like a little bit of confidence going through this and say you know what? Like I might not know everything, but I do know this?

Speaker 2: 33:37

Yes, I would, and what you're saying, what I see and my wife doesn't believe it is actually I don't talk a lot during the sessions. So if anyone's listening, right, well, a million people are listening, Everyone that's listening when you're sitting these. These are virtual classes. I don't engage a lot, which is maybe it's's a little bit, because I don't want to be the that right, like I don't want to um and when I say that my wife gives me this look of like and I really I don't.

Speaker 2: 34:13

I'm like, I don't um, because, because it's not all, because, like I, Because it's not all, Because the things that I learned very much with Evan and BRCC or OJT stuff, stuff that's not in a manual and when you look at the golden circle, the whole, why, how, what type of stuff with Simon, that's not textbook-y but it is textbook and it works. It's just. I knew that, I is textbook, yeah, and it works. It's just. You know, like I knew that, like I knew about the Y, like the storytelling is right, I just didn't have a formula, you know. But I would tell you again yeah, I mean, as we talk about this and I don't know when you'll air it, but when we talk about a formula we're talking about talking about business is the uh well, no, is this formula we help x, do y by doing z?

Speaker 2: 35:06

I had never had that, like I've never heard that, and that is something that is textbook in a sense, right, and so I plugged that in and yeah, like, uh, I, uh, I I changed a little bit of of my uh like about sectional LinkedIn for arrow and honor co. Based upon that Cause that's what I was able to create.

Speaker 1: 35:25

So yeah, so when you go back to that right now I realized I need to add that to mine we help X do Y by doing Z.

Speaker 2: 35:41

That formula, when you break it down to what you're doing, you know, nonprofit for profit, you're like we help X do Y by doing Z, like you know that's. Yeah, I mean, that's it right, I had never heard of that, so like I wrote that down and that helped me and I mean. So the class, uh, you know for sure, mike, again, it's only week, I think it's a two or three, um, and this is it goes. God, they'll kill me. I think it's 10 weeks. It's 10 weeks. That's not bad, that's doable and it's it's. It's just again, everyone listening Mondays and Wednesdays, about an hour and a half. You know type of scenario, and it's through Syracuse University. So very safe, very responsible, very organized. Right, it's virtual. You know you do have to have your camera on right, so it's not a bunch of people just doing nothing. Your camera has to be on right. That's one of the little codes. So yeah, I'm really enjoying it and I'm looking forward to it.

Speaker 1: 36:46

Yeah, I think that's something that, if you're out there and you're struggling, make time for it. Man, you got to invest in yourself and I know, like guys, gals, I'm right there with you. You're going to talk yourself out of it. You're going to find ways and reasons not to do it. Um, but bet on yourself and be willing to go into this Like I'm. I'm making time for it, I'm going to apply Um, I know I already got a lot of shit on my plate, but I'm.

Speaker 1: 37:13

I gotta make time for it, because it's funny to say that I'm a dog shit entrepreneur. But if you really want your dreams to take off, then you got to find every avenue of approach and and and every tool out there to make your dreams happen. Like when you realize that you have to get clients, you got to get customers, you got to build something, the business world. You can stumble around, sure, sure, but you're going to reach a plateau, you're going gonna get to a point where you're not, you're not scaling any higher, you're not moving, you're not bringing somebody on like you should. Yeah, go ahead.

Speaker 2: 37:47

Well, no, I'm selling a product. I, dude, I didn't, I didn't sell a shirt for like four days. Right, I'm looking at my site and I'm not selling a shirt and I was like, where, what do I need to do? Do I have to get naked? You know, on instagram live, do I got? What kind of commotion do I gotta cause?

Speaker 2: 38:04

Like, I gotta sell some shirts right now, for me, it's more about again, I know the storytelling, because while I'm selling shirts, it is very much a mission to drive veterans into archery, um, but selling the shirts and things are gonna, you know, happen, uh, but but yeah, no, like you could doubt yourself, because four days in I was like shit, should I just? Is this done? Am I done? Yeah, yeah, dude, right, but we put money into it, though, like, so I'm saying I'm bootstrapping it, um, and so there's money in the bank and I haven't exhausted that. And if I do exhaust it, uh, you know it's not bankruptcy or anything, and I wouldn't even count it as a failure because there are people wearing shirts and know the mission that are out there. So, uh, yeah, it very much is a bet, but like there can get a point to like what you're saying like just four days into it, you're like we four days into it. You're like we four days into it, you're ready to throw your hands up dude I have.

Speaker 1: 39:06

I have wrestled with god on on this show and and with the production company and been like fuck dude, like there's nothing more.

Speaker 2: 39:14

You went through a selection harder than mine, like I mean, tech p was right, tough, right. Kevin, I'll tell you right that I mean stuff. But I mean I would say right, being a green brace tougher four days into a suck, where did you throw you? I mean right?

Speaker 2: 39:26

I mean, yeah, you might have yet, but you kept going, you keep going and I see a lot of people talk about that on the military side like hey, you did this in the military, keep it going for your civilian world, and sometimes I can scoff. But then sometimes I do have to say, hey, look like I did earn a beret that has like a 30% washout rate, like I kept going. So like what the hell am I doing now? Like why am I throwing my hands up just because of something?

Speaker 1: 39:52

Keep going, keep going and you'll be surprised where motivation, motivation and support will come from. God has a way of sending people into your life to help you out. Dude, I tell you I don't know why, but every single time I have been struggling and you have a client that is just a nightmare or something is not going right and you're struggling, god sends motivation or God supports. You know he will send people in your life that say the right thing at the right time to get you back on track. Everybody, I'm telling you, trust in God, trust in whatever you believe in, and just know that at your lowest moment, he finds a way to get it.

Speaker 1: 40:39

For me, it's the text messages from I always joke man fucking Aaron, aaron. I will literally get a text message from him. It's happened like three times, three separate times. I have been sitting there like just just dealing with an issue that I just think like right, this is it, this is the end of security hall media, this is. I need to go on LinkedIn and I need to find online jobs working for a Filipino frigging subscription farm somewhere, like I don't know. I don't know what's going to happen. Yeah, and you'll just get the kindest, most motivating text message. I'm just like son of a bitch. Is this dude like? Have a live feed when I'm struggling?

Speaker 2: 41:23

it's sure shit, this whole parade deck crap. I I had uh, two linkedin dms from from guys today. One's a green beret I won't put his name out there, um, used to be involved with green beret foundation, anyway. He uh texted me but it started off with like hey, dude, love what you're doing. Right, that's really courageous, and everything. Hey, this other parade deck stuff is pretty crazy. Uh, right, so, but yeah, but like here we don't talk often, um, and that word of encouragement like hey, love what you're doing. I'm seeing it randomly. You're like, okay, like I'd love to if I could like like that be a review, right, like, let me just pop me in pace and put that in review.

Speaker 1: 42:08

Yeah, people can see, yeah, and tell people, man, like, don't give up, like I. I kid you not that every time I've gone to a low point I just keep pushing and then, before you know it, you get that message. Okay, I'm I'm interested in this. Let's let's work together, can you? Get recycled in the q course? No, I was. I was fortunate, I went straight through. But can you, can you?

Speaker 2: 42:33

oh yeah oh, yeah, yeah, yeah, but that's so, let's, because in tech P school you can too like again Um, that's part of it, like that's a message.

Speaker 1: 42:43

Let's get that out like hey, just get recycled to the next class, yeah yeah, dude, would you rather be Out or recycled back to Phase one at sut?

Speaker 2: 42:55

I had plenty of guys. So, like I would say, I started with 30 guys, I graduated 15. Only eight of us were the original 30. Shit Right, but the guys that came in are right. I mean that, that, that bond I mean. So we talk about being recycled and that's why I asked I didn't know in the Q course If you guys get recycled.

Speaker 1: 43:18

Oh yeah, if you're lucky.

Speaker 2: 43:19

Yeah, on the Q course. If you guys get recycled, oh yeah, if you're lucky, yeah, but like those guys earned it, it's just like they kept going right, yeah, yeah.

Speaker 1: 43:24

That's an important lesson, man, and never, never, underestimate where revenue can come from. You're going to get if you're a solo entrepreneur. This is the most important thing I can share with you today. You might want to be doing X, but you have to learn how to do Y in order for your organization, for your dream, to continue growing. You're going to have to put on different hats. Someone will see value in the hard work that you put in, maybe not in the primary mission, the primary thing you're trying to launch, but in a secondary mission. You can turn that into a very profitable resource stream.

Speaker 1: 44:08

You might it might not be the thing you're in love with, like, for example, for me, social media. I had to sit down and learn how to utilize social media to grow and had to sit down and watch videos and analyze. And finally I was just staring and studying my audience. I saw enough of her, most of these videos, and I'm like I'm going to sit here, I'm going to study my audience and I picked out 15 of you, motherfuckers, and I saw what you liked. And then I picked out 20 and 50 of you and someday I'll let you know which ones of you, but I saw all the things you were willing to follow me. So who else are you following and what content did you like? And once I realized that, I went into chief mode, did an Excel spreadsheet with all the shit that you were liking, all the shit that you enjoyed.

Speaker 2: 44:57

And I sat down.

Speaker 1: 44:58

Dude, it's the worst, but it helped me in two ways. I was going through an Excel class at the time in college and I saw enough analysis in it and I listed out all the videos, all the things that you clicked on, all the things that you liked. And then I studied my content and I realized, okay, like there's so many variables in the podcast guest and the podcast goes, what other content can I provide you that you're going to enjoy, that might, that you might share and put me into your ecosystem and your friends group? And once I realized that I had, like my first million, like million, hit frigging real. And I realized, okay, now I understand an audience, now I understand how I can do this for other organizations. That's a valuable thing.

Speaker 1: 45:44

I don't have a college certification, in that I don't have a sales background. I just studied this shit and I worked on it and I worked on it and I worked on it and then somebody believed in me, believed in me enough to give me an opportunity. And the same thing can happen to you. If you're struggling out there and you don't know if you can make it, if you don't know, just keep studying and keep working on your dream, keep working on all the things. Maybe you can't afford a marketing, you can't afford a sales team. If you work hard enough to figure these other aspects of your business, it's going to improve you, it's going to help you in your business. Then other people will take note and they might reach out to you for those services so you can make a living off that while you're working on your primary dream. Is it going to be easy? Fuck. No, I didn't get any sleep for like two days ago. I'm trying to fucking do everything.

Speaker 2: 46:36

I'm trying to hire an american, but american prices are insane no, it's oh, yeah, no, I I had to do a transparency thing for the shirts. I was trying to do shirts for 29, but my shirts are made in salt lake and shipped out and I was adding up the prices. I was like, oh, like I'm, my margin is, again, it's not about all about money, but there is, as again, a for-profit, my margin only being like a 20% or 25%. Most COOs would be like are you crazy? Like 50?

Speaker 1: 47:08

to 60. We got to sell these shirts at $75 a pop, yeah, so I did.

Speaker 2: 47:14

Well, not $75, but for Peter I raised it, but I was very transparent and so I did a post and I was just like hey, look right, it's three months into it. Twenty nine, nine, nine was a good idea. Very, I'm going to do thirty, nine, thirty, two, ninety, nine, which, again, when you look at other companies, a nine line grunt style black rifle, you know there's some shirts that are 32. Ninety, nine, 3299. So I'm in line, right, I'm not selling a Yeti, right? It's not, you know, $400, but yeah, and so you have to, yeah.

Speaker 1: 47:46

But that's smart, yeah, that's smart, and and the transparency is something that I that I as a customer appreciate, because, fuck dude, it makes you, it makes you human immediately in the eyes of the person going in there and be like man. Don't know what the fuck I'm doing. To this day, if you go to securityhubcom to try to buy a t-shirt, I don't know what the fuck I'm doing with the prices. I made one so cheap. I literally make a dollar out of it because I just want you to buy it and wear and promote the brand.

Speaker 2: 48:16

You give away shirts there's a few people I'm pointing over here in my office uh, stickers well, I use sticker mule for this. So that's 200 for these two, like right, so that's money you put out. But again, through brcc days, you know things I learned like you know, through, like a red bull philosophy, cans and hands. Yeah, bro, I I gave away when we first came out with the, the coffee in a can, those first rtds, like I was doing these archery events, I was giving away a lot and that's money though, but that's promotion that is a marketing as promotion yeah, yeah, I did something similar, but it was really stupid.

Speaker 1: 49:03

I um, I, uh. My original logo was. I was very passionate about it because it was the. It was something that connected the peer-to-peer support side of the show. It was just two bros like the fist bump and a very like, very crude jpeg made 3k worth of coins. Yeah, only for me to change the logo a year later and then to change the logo again another year. Yeah, so I'm on, I'm on logo number three for the show and I still have logo number one on, uh, 3k worth of coins, which I now give away. But it's still a great logo because it's at the heart of what the show was Just dudes trying to support each other.

Speaker 1: 49:48

Now we're going through something, so it's it's a lesson learned in. Hey, study what you really want to come, what your logo, what you want it to be, and then maybe, if you don't have that ironed out, pick something that you can still utilize years later down the road. This episode is brought to you by Titan Sarms. Head on over to titansarmscom and buy a stack today. Use my code CDENNY10 to get your first stack. I recommend the Lean Stack 2. Start living your best life, titan Sarms. No junk, no bullshit, just results.

Speaker 2: 50:24

Yeah Well, I love it. I mean guys like Kevin with FKT. I haven't tried that yet, right. And again, I know, Kevin, it's so fucking good it is literally bro I will send you some.

Speaker 1: 50:37

It is that fucking good Not to go on a tea segue, but I don't like Southern tea. I don't, I don't, I don't drink tea. Is that what's the taste? Is that the taste? It is so fucking good, it's so good. But immediately I'm like how the fuck does this guy keep generating good fucking ideas? I'm not even joking. Good fucking ideas, I'm not even joking. Both the sweetened and the natural are so good that my wife and I were like, because I ordered a case of two, like one of each, and we're not big soda drinkers. If we go out on a rare moon, since I don't drink, I'll order a Coke. But it was so good, I was having it with dinner every night and then finally I was hiding the last can because I didn't want my wife to get it. So it's that good, it's that fucking good.

Speaker 2: 51:26

What about? And when I say this, it's because bulkhead energy have you heard of that Bulkhead energy? No, so they do an energy drink. I just heard about them again on LinkedIn Navy veteran doing energy drink. And I say that, though Veteran owned company Called Bulkhead Energy. It's got skulls and I love skulls and so I love their design, but I haven't tried that yet either. So I was like dang dude, I gotta get.

Speaker 1: 51:57

I gotta get ordering. Dude, that's my thing I want. Look, unless you're hamas or the taliban, I will bring you on as a sponsor. Hey, I'll bring you on, like we're gonna get bogger back baby. All right, maybe I spoke too soon. Taliban slide of the dms I actually love kandahar.

Speaker 2: 52:18

I would love if they could get Kandahar back. Oh, bro, bro, yeah, there's memories in both places.

Speaker 1: 52:23

If.

Speaker 2: 52:23

I could take a civilian trip back to Kandahar and not worry about dying. I'd go back to Kandahar in a heartbeat, Heartbeat.

Speaker 1: 52:33

I got to make a joke Highway one.

Speaker 2: 52:36

I'd go to Kandahar and I'd drive down Highway one. I would, just because it's yeah.

Speaker 1: 52:42

Oh man, yeah. But you know, when it comes to like sponsorships or like collabs or being like, nothing's better than the veteran entrepreneur space in my opinion. That's why I really champion things like this. What's that one? Pure Liberty Labs.

Speaker 2: 52:59

It's out of focus. Is that creatine or protein?

Speaker 1: 53:01

Protein but they also carry creatine. I don't do a lot of supplements, you know I went for a while without them. But then creatine by Pure Liberty Labs. My wife brought me back onto it because, like all of us, when you're married your wife does the primary research for pharmaceuticals or supplementation and she, uh, she's like hey, you know, just 10 gram I forget how many grams but X amount of uh creatine a morning after. You know, pulling it all lighter can increase your brain function and make you feel less tired. So, yeah, so it's one of the cause. She sees me, she sees me burning it down every night and she's like the, the like, hey, you, you got to turn in at least a few hours. You got to turn in. You're not going to do great work tomorrow. You, you got to at least to shut down for two hours. Um, but she brought that up to me and that's why I was like for the longest time I was using, that's why I switched over Are they better known.

Speaker 1: 54:02

Yeah, two former Ranger back guys, and that's the thing that really spoke to me. You spend a vast majority of your young years doing something like being a fucking hard hitter at Ranger Regiment. Now you're getting out and you want to start a supplement brand and you want to bring, like awesome way, energy or whey protein to the masses.

Speaker 2: 54:25

I'm going to support you I want to be involved.

Speaker 1: 54:27

Um, I mean, there's, there's nothing better than supporting our community, man and that's uh, that's why I like these guys and titan's arms and um, but yeah, if you're a veteran owned company and you're looking to dive into podcast sponsorship, slide into the DMs. They are open. Maybe Arrow and Honor Code might have to.

Speaker 1: 54:46

Bro, come on in, Come on in. The water's fine over here at Team Might be a lower level spot, we can work with you, but the great thing about working with Security Hall Media is you don't just have one podcast. I have got tons of options where you can support and sponsor through the entirety of our catalog. Some shows that I am developing may not want to be aligned with, but that's neither here nor there.

Speaker 1: 55:13

As long as it's not illegal. No, no, I'm trying to relaunch. No, no, I'm trying to relaunch. So one of one of our one of our flagship shows that's no longer running was just insane humor from the CCT side of the house, and the. Green Beret side of the house.

Speaker 2: 55:30

Yeah, I don't know why you partnered with them. You should have partnered with the Tech P Foundation, whatever.

Speaker 1: 55:36

We had a tech key in there too, so the humor was, it was on brand and now more than ever, people need a laugh. So I'm looking to relaunch ILG. So look for that, hopefully this spring, because comedy is something that I'm deeply passionate about. I get to tap into it this, but I'm talking about the deeply, deeply disturbing humor From our community that only resonates with people like us.

Speaker 2: 56:01

No shit, dude. I will tell you Kevin's episode with you. When he was talking about hey, man, as an entrepreneur, you wake up and you smoke crack twice, I was like, oh, kevin, you're talking about smoking crack, you're killing me.

Speaker 1: 56:15

But yeah, I've got a lot of things, a lot of different little things I'm starting to set on fire and work on.

Speaker 2: 56:24

I just feel that Well, don't burn yourself out, don't burn yourself out.

Speaker 1: 56:28

Yeah, that's the thing I know you're grinding, oh yeah, but that's us man. I think we like to be in the fight. I think that's what it is.

Speaker 2: 56:37

I don't know, yes, no, but no, but no, I'd like to still be in the fight, but like I, I don't know, like I'm calling it's that, and I use the word warrior. I'm not saying like I'm a warrior, but like it's the lone warrior, like in the woods, just chilling mode. Yeah, and again, I'm older and so I want to be that, but I, I still like being involved and so if you ever have like an arp podcast, uh, I am 54, right you look, you look at your.

Speaker 2: 57:14

You're within your early 40s, though, so you're aging well uh, this is what I tell people immaturity, immaturity keeps me young and anyone that's listening, and when they do comments, if someone comments, if you, if you, if you have this as a clip, oh, I can be pretty immature, uh kayla kayla and jay would, for sure she she would be.

Speaker 2: 57:35

I actually commented on her instagram today. She said something about she likes people that are a haunted house but they're kind to have a warm kitchen inside, and I said to her. I said I think I'm a vacant row home in Baltimore City with an amusement park inside. You remember I was a baltimore city cop for seven years. Oh shit, I have a deep love for baltimore man. Yeah, uh, but yeah, it's. I would say I love that, like your podcast here and all these podcasts. It's the veteran community. Like we can eat ourselves and eat our own, but you know, we also have to police ourselves too and I think we're doing a better job of that. Um, right, it's a weird time too, like there's no, there's no afghanistan going on, right. So it's a little bit of a is this? I mean, is this like the 80s? Right, when the 80s?

Speaker 1: 58:27

yeah, this must be what the 80s were like, right 80s and 90s kind of thing.

Speaker 2: 58:31

Uh, another storm kicked off in 91 yeah, we had a couple invasions.

Speaker 1: 58:37

We we had a invasion of panama panama yeah right, not a big fan of that one, but it did lead me to come here. So thanks, america couldn't be here without you.

Speaker 2: 58:47

Yeah, so you had a weird time of like, just you know, like, uh, it's because you know reflection it's, it's a, it's a period of reflection.

Speaker 1: 58:55

I feel um, and and I think I that's one of the things I'm excited about I I don't think we can escape future fuck-ups if we don't share the stories of our jihad generation, and I'm not talking about like there was by myself in the Hindu Kush killing 50,000 Taliban by myself. Those stories are just that, they're stories. I want the lived experience, I want the story because I know what really like, I want to hear the stories that resonate with me. The guy that went to Iraq not sure if he was going to do four years in as an 82nd airborne paratrooper and it turns out he serves his entire, you know, does 24 years.

Speaker 1: 59:46

Yeah, I want to hear that story of the guy that said you know what, I ended up loving this. I ended up being stop lost and coming back and saying, fuck this, I got out and now I'm frigging a fourstar chef at a frigging Michelin restaurant. Whatever it is, I think our veteran stories are unique because they're so vast and so different and every veteran deserves a shot to tell their story because they're varied. Some are not going to be stories of firefights, they'll be stories of quiet desperation on a farm.

Speaker 2: 1:00:13

Not everything's a Medal of Honor story. No, 100%, yeah, but there's a lot of like I would a real quick one. I tried to. So I was guard, but I was on an active duty deployment with guys 10th Mountain and I tried to stay in country longer. It was great, but I would tell you the lesson learned is I had a wife and a family at home and I already had been almost blown up, blah, blah, blah.

Speaker 2: 1:00:45

That story being go home to your family, right, Like we talk about, like, right, Like I, I had done my duty and you know, and, and and gone above and beyond. It was great. Uh, I had a big chip on my shoulder and so I wanted to stay, and I was actually trying to stay. And when I say and and and they didn't let me, which I still am mad about, but in retrospect now, that's what I get at when I say that, when you talk about a lesson learned is things like that Like, hey, you're deployed, Like there's no reason, right, Necessarily, for me to stay longer, and so you know you talk about like a family first mentality, Like my story, that like a family first mentality um like my story that I would tell you like that was a dumb move of yeah, right, um, just, and you know, come home.

Speaker 1: 1:01:23

Oh yeah, I learned that story the hard way from from a guy in our unit. Uh, that um declined going home and a few weeks later on a mission, sadly was uh was killed. And that's one of the things where it's like fuck, had he just taken leave, he wouldn't have been out there. Yeah, he would have been at home with his family, with his friends living, you know, living life for a little bit. For for cause, back then those deployments were a lot longer. There were 13, 15 months long. You had mid-tour leave, um, and that's one of the things that's like crazy that we don't talk about because people are so hyper fixated on special forces. In a six-month deployment, right like which, for a lot of that, there's lots of sun, tanning and gym sessions and making fun and having fun, razor rides, not like the 82nd kid that's on a patrol every single fucking day. Maybe it's boring, but by and large that kid's out there getting it every single day. That's cop mode 101.

Speaker 2: 1:02:28

That's like every car stop, yeah, like, oh, I'm pulling you over for speeding today. Who knows, as you walk up to the car, yep right, every domestic dispute. Oh, great, you know, henry and irma are fighting. I gotta go over their house and this time, henry, I'm just putting on the guy. Uh, right, has a shotgun. You're like blam, and you're like, well, the poor, uh, again, if you do, release this like soon, the the cops up in was pennsylvania.

Speaker 2: 1:02:55

They were serving a warrant. How many warrants have they served? You know, and it's just you know, and I'm not saying they were complacent by any means or anything like that, but just like, yeah, the 82nd guy walking a patrol every day, because I did a lot for that, which you know. Again, I got yelled at Like you're a JTAC, you don't have to go on every mission. You're like, in this environment, I'm pretty sure you're gonna need me. I had a huge ship on my shoulder. I had just I mean, it's well, just what a long, not a long story, but I had a huge ship and so I was trying to do anything and everything I could. I didn't want to sit in a talk, um, so, yeah, um, and I was, so I walked a good bit of patrols with the guys you're that.

Speaker 1: 1:03:35

you're the magical frigging bringer of doom Right.

Speaker 2: 1:03:40

But this is what they'll say to you though. Yeah, I mean, even as SF, like you're a force multiplier, you are right, and so you don't need to go on on everything. And yeah, maybe they were right, great, yeah, I mean I can do the job from the talk. All right, drone feeds and there's all this stuff. That's cool, but, uh, but we talk about building trust, uh, authentic, and being there, like there's nothing about walking and sweating and being with, being with the boys yeah, right, the boys, man, because a story is gonna be, this story's gonna be a lot different. Like when they come back and they're like, oh my, we got shot at and this happened. You're like, yeah, dude, I was watching it, I was watching it.

Speaker 1: 1:04:23

It was a call of duty right.

Speaker 2: 1:04:28

It doesn't like I had your back if something happened, but I was hearing the talk. I get it, but it doesn't have the same effect. Not the same bro. No, and so again I had a chip and I was out there and I tried to do. I actually, even in my rank I probably should have been at the brigade talk type of scenario Shit. I was E6, and so yeah, but I left the. It was E5. It was active duty kit. I was like, no, you, you do that, I'm.

Speaker 1: 1:04:58

I'm gonna go out here I'm hooking you up, you, it's gonna be well, you know, I think it's not anything bad about him.

Speaker 2: 1:05:07

I mean, he, yeah, he was like, yeah, uh, great, sure you want to walk around out there, go ahead, absolutely, but it is.

Speaker 2: 1:05:20

And I'm gonna tell you, though, then, and put that part of my life 2010, 2011, my wife and I, we were, because I was, I was put, I was a cop. I was a cop and again in baltimore, and I was putting myself in a lot of dangerous positions as a bomber city narcotics guy and even swat, and then, you know, now being a TACP and I deployed a year later, but I still, again, I had that ship and I was doing some things. And I would tell you it's not really until being older now where I can look back and be like, okay, like those decisions. Well, you know, like, eh right, I never had anybody my age telling me things. So like if I could have heard some of this shit, like I would have been like, oh, okay, like, maybe, like at least you hear it, like I'm not saying like it's, I'm the gospel truth, but it like I didn't have anyone telling me things, yeah, that's a that, yeah, that's a.

Speaker 1: 1:06:13

That's a beauty of being able to share your experience. Man, it's almost mentorship via airwaves, right Just on the hope and chance somebody hears it and they're in that, that moment of you know, having to make a choice like, oh, maybe, maybe I'll quiet down for a little, maybe I'll take a knee on this one, yeah, Like I'm not the only one going through this right now.

Speaker 2: 1:06:34

And you're like yeah, no, you ever miss being a cop.

Speaker 1: 1:06:40

You're not the last.

Speaker 2: 1:06:41

Yeah, you ever miss it Every day. Really, which you mean? The military or police, or both Police, police oh yeah, every day, every day. I was uh, I'm going to say shit right now I was a great cop. I loved it because I respected the community I worked in. I was a citywide narcotics detective mainly. That could not have been easy man. I'm not the right skin color for the neighborhood I was in, but I would tell you it was always about enforcing the laws.

Speaker 2: 1:07:25

To go back, miss it, yeah, because not one day was the same. I mean, it's just, it's. It's just like even a deployment to afghanistan or iraq like not, I didn't go to iraq. Just again, I don't want to be misquoted, but it's like those. It's like those.

Speaker 2: 1:07:36

Not every day is really the same, like it could be. You might think you're going in. Okay, I got to work today, I'm going to try to do this, but you know, you don't know right what was going to happen and kind of being a detective, especially narcotics, you kind of could make your own destiny right. Like I could really get into a vacant house or a covert you know Hell. I'll put on old ghillie suit. It looks like a, like a trash heap, and I'll sit in an alley, right, I mean, you can do it Like if your, your sergeant, was good with it, like you'd be, like if it works, let's do it. Uh, I really do.

Speaker 2: 1:08:09

But again, I took a lot of, I do a lot of risks, um, which again I was, I was married and my family was growing, that I shouldn't have taken, but it was decisions right. But no, I miss it. Yeah, a because, just like the military, it was my squad, my buddy, adam, is now an officer, as I would say an officer, he's a captain or a or a major right like part of it, like running a district, um, right, and adam adam was a detective with me. Adam used to pull junkies off of me as we were fighting and stuff, and and so I still have friends that are in law enforcement. My oldest son's 21, he's thinking about law enforcement and I encourage the crap out of it. I'm like go to Baltimore, like go to a big city. Don't go to a small town, go to a big city.

Speaker 1: 1:09:04

I was thinking you'd be like the opposite.

Speaker 2: 1:09:06

No man, you know what you learn. Oh my, I was in Baltimore like 7 years, 6-7 years, right, you do the math, right, but with that the amount of search warrants and the things I did would probably equate to like double in a smaller town. I say the same thing black rifle, it's like my time at black rifle, I was only there three and a half, four years, double, that's you know, seven, eight years in any other company, right, and you know, with special forces, I would would say same way. Oh, I was only in special forces, you know, say, four years when I got out. I bet that part of a career four years is, you know, eight, ten, twelve in a normal, you know, military career, uh, with everything you're doing, yeah, I miss it every day. Uh, it's like when you, but I would tell you like I know I'm gonna ramble for a second you see bad cops, because people, like, can hate cops, right, everyone loves a firefighter, but they'll hate a cop.

Speaker 2: 1:10:07

The thing is, absolutely you have bad teachers, you have bad bankers, you have bad social media managers, like people in this. But the thing is, with a cop, though, he can take or she can take your, your freedom away, and so their mistakes, their bad choices will obviously get highlighted. You know, parade deck, uh right, we'll get highlighted. And then you have to. You know that has to that fallback, that public relation side has to come with it. Uh, but when there's good, there's good, and I tell you I definitely loved it and miss every bit of it. My kids again. I got three. I got four kids. I have a daughter who's a graphic designer and then three boys. Yeah, I would. I'm trying to make sure one of them goes even in the military. Like, even if they all become cops, I'm still like that's still not the military. So my poor 13-year-old, he's like is it going to be me?

Speaker 1: 1:11:04

I'm going to have to go.

Speaker 2: 1:11:05

Right, got no choice. Well, bethany, so my wife's still in right, and so I was just like I'll be damned. If your mother and I have served this country right and I've done police and military, then she's a military like one of y'all. Better join. What do you have to?

Speaker 1: 1:11:21

I don't give it for four years, two years, you're doing some time uh, but yeah, no being a cop, but I missed the military too.

Speaker 2: 1:11:29

That's why, when I asked, um, I missed my military time too, but it's it's the same reasons why I missed being a cop, but I missed the military.

Speaker 1: 1:11:35

Yeah, it the the one thing I tell miss being a cop, that I miss the military. The one thing I tell guys is, like you're gonna miss it, but like, understand that, like you can still reach out to your friends. That's the most important thing. That is isolation will? Everybody deals with it. I don't care who you are, I don't care if you're the most famous veteran entrepreneur or spokesperson out there. You're going to miss the team room, you're going to miss the platoon. But the reality is those same individuals you serve with that are out. They miss you. Connect with them, be willing to reach out. Be willing. Just the other day I posted a meme and somebody was like man, I really missed a time with the boys. I'm like they probably miss you too. Reach out. And the guy instantly was like, yeah, you know what I need to. I'm gonna call a few of them tonight. I was like, boom, there you go, make the connection, man yeah, it really is.

Speaker 2: 1:12:29

And that's the thing, because social media don't get duped, because people see this little shiny smiley, laughing face. I have moderate depression. Dude, people are like what, yeah, man, and when I say that, like I procrastinate, I'm probably gonna do a LinkedIn post, I procrastinate. Well, part of procrastination is depression, anxiety and stress. Yeah, I'm not. And stress, yeah, I'm not. Fricking lazy, yeah, I.

Speaker 1: 1:13:01

But but people only see this Exactly that's. That's like the biggest thing is um, like normalizing the um, the the things in life, to bother all of us. Like there's um I'm not going to call the guy out, but um, he's uh, he's made himself like a mindfulness guru and I'm like he's always making these posts like stress free today, stress free for life, and I'm like, actually, you're fucking wrong, you're, you're, you're leading people down a road to hopelessness. Because stress is part of life. Yeah, it's a part of life. Anxiety is a part of life and for a good amount of people, so is depression. You got to be a censor for yourself. You have to. You have to be willing to say, uh, I'm feeling it, it's coming, it's, I'm feeling it.

Speaker 2: 1:13:56

Um, or just even having someone to share. So for me, bethany and I've been married uh, 25 years in March, oh congratulations, brother.

Speaker 1: 1:14:02

Thank you, that is a feat, hell yeah.

Speaker 2: 1:14:06

Uh, and she's a trooper, I was in like nine, 11. She probably should have been like she's mine. What you're talking about, then, is, uh, if she'll come home and it'll be like, hey, you know whatever, how was your day? Or even if she doesn't, she will always ask. But if she doesn't, like, I'll say like I'm not doing well, like what, like what's going on, you know which that can scare her, because you see a lot of uh stuff and are we good with? I know we've been going.

Speaker 2: 1:14:40

I have never been suicidal, um so, but I've, I've known people, right, I've been involved in their lives. I never have, and so, and then she's seen that, and so when I say on a day, nah, like I wasn't feeling it, she's just like, hey, I'll tell you a backstory. I went camping once, uh, towards the end of my black rifle days maybe, when I knew something was I was gonna bolt, um, and I went camping. I had every m? Effing friend calling me camping, are you okay? Right? My buddy, matt, matt said you brought your 45 and I, I was like, cause I'm camping by myself In the woods and I want protection. Uh, and I've gone to therapy through the headstrong project Great organization, yeah, I took part and I did their 30 sessions through a person in Texas. I made that joke uh joke that I'm not suicidal but I'd be homicidal. That's not funny.

Speaker 1: 1:15:43

That's the first time I heard it from somebody from our community.

Speaker 2: 1:15:48

I would never hurt. No, anybody, please, dear Lord. But when I say that though, it's because we do talk a lot about suicide and I have never been like that, and I would tell you, even when we talk about suicide, I don't really understand it. I can see like, hey, financially or hell, I just got convicted of being a pedophile, right, like I could see how those things hear you. But there's always hope, right, Faith for one, like I mean, you know, talk about that a lot, but there there's a lot of that. So there is faith, is one. Uh, so I just I've never been like that, but like having someone to talk to, and for me it is. It is my wife, but it is friends Like Kayla and Jay. I'll FaceTime them quite often and we never talk about anything like that. But I would just tell you when you get off a call, facetime call, right, like it's pretty, yeah, it's just having those friends that they don't necessarily need to know what you're going through.

Speaker 1: 1:17:00

They're just always the right person to talk to when you're at that point.

Speaker 2: 1:17:04

Yeah, and the right time, in a sense too right, like it's just when, yeah, which can be random, uh, or it can be programmed, so yeah.

Speaker 1: 1:17:13

Yeah, yeah, I'm very fortunate, very lucky, to have um individuals like that too. Um, big shout out to you, kyle and Ryan, and, uh, my buddy Tim Uh, it's funny that my relationship my buddy Tim is is, uh, very near and dear to my heart, because oftentimes we're both struggling, yet we're so stubborn that we don't reach out in the moment, and then we both message or or or text weeks later, once we get through it, and then we re, and then we connect the dots and we're like holy shit, I was going through something too last week at this day is like what, why don't we just reach out in those moments and we've gotten better about that, we've talked it through but, um, specifically like finding your friends that you know, you can lean on you, you have the shared beliefs, the commonalities and, more importantly, you cheer each other on.

Speaker 2: 1:18:07

Yeah, and that's something I think it's like I don't know. I think I've seen it on the combat control foundation or something like who who's your five or who's your six? Right, like, yeah, like, who, like, who is that? Yeah?

Speaker 1: 1:18:19

Yep, yeah, we all need them. We in the 82nd we called it an LGOP little group of paratroopers. Oh okay, you frigging, you find your guys and you move out Like it's, it's reaching out.

Speaker 2: 1:18:31

Like my group knows because I FaceTime yeah, is because I FaceTime yeah, so I'll go through like, if I'm so actually, when I usually ruck when we talked last time and I was rucking if I'm rucking and I'm thinking and I FaceTime you like, then you know you're in my group and everyone knows me, but like, but not everybody answers a FaceTime though.

Speaker 1: 1:18:49

So you go through that list, you go through the list, one of you better answer.

Speaker 2: 1:18:58

Kayla will tell you Kayla's answering the phone on the toilet and I'll usually answer her call. It's going to be a great clip. You know Someone's a great friend when they answer your FaceTime when they're sitting on the toilet.

Speaker 1: 1:19:17

I will always have my business phone and my my work phone. Um, and it's like dude, if, if I see you come across, if you're somebody that's like you're a friend, I will answer and we will start talking immediately. Um, because it's family man like you go through.

Speaker 2: 1:19:34

You don't go.

Speaker 1: 1:19:35

Yeah, yeah, you don't go through the g-wad experience without making lifelong friends, like, no matter who you are and I know I've I've had some friends that, um, it's not that they're hard to love, but they make themselves in their own mind so unworthy of being loved that they keep people so far off. And it's like man, like you, you have no idea how amazing you are and how like just awesome of a person you are. I just wish you'd let people in. I wish you would let more people in and that's a there's. There's a lot of our friends are like that.

Speaker 1: 1:20:12

And if you're out there and you're like that, just understand that man, no matter what you've gone through, no matter what you've done, you're worthy there and you're like that, just understand that man, no matter what you've gone through, no matter what you've done, you're worthy of love, you're worthy of friends. And like, people miss you. So connect with people, like, if they call, don't don't friggin dismiss it and don't put off that text message. Because connections a human thing. We all need it. We all friggin need it. We thrive with it.

Speaker 2: 1:20:47

There's a reason why we're so good in platoons and companies and teams. Yeah, yeah, dude, yeah it is. I would tell you it's for me, it's labels as you get used, you, those people, and even myself, like I say those people, that even myself someone has said something about you that you then believed. And just because it happened in your past or someone said that about you, that doesn't mean it's who you are. I had an ex-commander label me as caustic. Really, I had to look up what caustic meant. Hold on a minute. I was like okay, and then you look it up and you're like.

Speaker 1: 1:21:15

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Speaker 2: 1:21:31

Wait a minute, and you just you know, and so you can get those labels. That's from one person, and it could be hell, it could be from 10 people, right? Still does not mean now it could be a trend, so you might want to think about it, but it also doesn't define you Just someone else's label, right? Something like that. Like hey, you're caustic, and say someone else says, ah, you could be caustic, okay, maybe. Then I think about it, but like don't, let that, yeah, like don't, and that's what we say. I think we put labels on ourselves and and then you, you do, you're like, well, or caustic, and I'm not going to reach out, I don't want to be, you know, I don't want to interfere, and you're like no man, no girl, like no yeah, well, dude, before we close out, man, tell us some more about your company.

Speaker 1: 1:22:25

Man, like tell us where you're at and uh, how can we get involved? How can we get some sick news?

Speaker 2: 1:22:30

t-shirts yeah, well, I just even did. I released a tumblr, which I don't have sitting with me. I would have done a product nice, no arrow and honor, co and the tagline right, draw and heal, but it's to get veterans in archery. It's not a non-profit, um, you know, I thought about it, um, but I made it a for-profit but also, I guess, a benefit. So I do give back to nonprofits, that's the whole point. So I already did.

Speaker 2: 1:23:02

Actually, the shirt that I'm wearing I'm going to turn around Nice, that's the Purple Heart one I did. So I did a Purple Heart design and I did $10 for every shirt. I think that's what I'm going to stick with. Went to the Warrior Bonfire Program. They are an organization that takes Purple Heart on outdoor adventures, so I was able to donate $1,200. Hell yeah, but they didn't give up a dime. It was my money, my design, right, we coordinated on hey, do you want the design on the back or the front? And when I say that design on the back or the front, um, and I'm going to say that.

Speaker 2: 1:23:35

So October again, if you have this come out, october is breast awareness, the camp, breast cancer awareness month. So I'm doing a design with a breast, uh, cancer organization Nice. So I'm going to have, yep, same thing $10 for every shirt sold. Uh, we'll go to them. Uh, that, we'll go to them. That'll be open for all of October. And it's kind of what I did for the Purple Heart. I had it opened up for most of July and then into August when Purple Heart Day came, and then I have probably another four other nonprofits that I've been messing around with doing designs that are so the breast cancer one isn't a veteran nonprofit, but I would tell you I really haven't found a breast cancer awareness veteran nonprofit.

Speaker 2: 1:24:19

Yeah, hunter seven yeah, I was gonna say, for cancer, hunter seven, hunter seven's a deal and I know chachi and I are good friends, so I got that. But I wanted something very specific and there really isn't. So the organization's called the pink fund. Um, we've been in discussion and they're good with the design. I did have two designs. One was a little bit. They were like Hmm, we're not sure if we'll do. We'll do this design, which was fine. Uh, I love both designs, uh, anyway.

Speaker 1: 1:24:46

So let's just say design A was a little risque.

Speaker 2: 1:24:52

Well, I like skulls right, so the skulls are my thing. They really weren't, but, uh, I think it's still a good play. And again, it deals with archery. So archery for me was something that I picked up about like five or six years ago through brcc and it has stuck with me. So I do a lot of 3d archery events like this. Total archery challenge is a 3d event. Sam created an event in colorado called valor archery challenge. There's a few others. There's a non-profit that's out of virginia called index. Sam created an event in Colorado called Valor Archery Challenge. There's a few others. There's a nonprofit that's out of Virginia called Index.

Speaker 1: 1:25:25

Archery, yeah, again, yeah.

Speaker 2: 1:25:26

Jay trying to get veterans. Yeah, I love Jay, and they are. They're giving bows to veterans in archery. So that's what I want to do. Right, I would tell you my goal when this gets out. If there's any angel investors in central Texas that would love to donate and give me about 20 to 100 acres of land, that would be great so I could put on 3D archery events and some retreats. Oh, yeah, you know so, anyway, I make jokes. There's actually a nonprofit called Second they're going to kill me. Second's actually a nonprofit called Second Chance oh God, they're going to kill me.

Speaker 2: 1:25:58

Second Chance. Or Operation Second Chance, operation Second Chance. They had 275 acres willed to them through an individual. Yeah, yeah, you can look up their story. It's on their about thing. They made a connection. You can look up their story. It's because it's on their about thing. They made a connection. An older woman had passed away and she willed. She willed them 275 acres, like upstate Maryland and Southern Pennsylvania, right there, Jealous. Yes, that's a phenomenal story. But I was like, oh my God, like that is that's amazing.

Speaker 2: 1:26:34

That is a godsend, yeah, so that's what I want to do. I it's, it's the archery and this is a slow roll. It's only been four months, dang. Yeah, it's only been four months. Yeah, june six is when I when I started this. Um, but big frig, uh, coolers are out of South Dakota, um, cc days. They work with me and so I have a tumbler. So we just did a tumbler, dude, hell, yeah, yeah, we just did a tumbler, and so there's a bunch of things and it's not lying in my pockets with gold like I'm not a millionaire by any means yet, yeah, yeah, yeah right yeah, I would need to sell a lot more shirts every day, you know, but I make nine line apparel grunt style.

Speaker 2: 1:27:19

I don't make fun of them. Those are organizations I look up to right, because they are the veteran t-shirt company. I am niching down even more and I'm really just focusing on the archery right, and so my design would usually have a bow in it, um, or maybe something outdoors. So there is very specific with that and so that's yeah, so I'm really happy with that. I mean it's it's going well and we're on linkedin, instagram and facebook, um, again, arrow and honor co. But like, this is a poster that I did denny. So this poster here that I'm pointing at, I think it's too busy for a shirt, but I I printed it out and you know a lot of people that were like I would buy that poster and I was like, yeah, so, like, I'm again on the operation side trying to figure out just what printing looks like and what shipping will look like of a of a poster like that.

Speaker 1: 1:28:15

So, because people like this and beta, girl man right if she can do it, I can do it.

Speaker 2: 1:28:20

No, I mean, I don't know I have to say that, yeah, but this is one of her prints that I love, and so, um, so, yeah, and it's archery, right, it really is.

Speaker 1: 1:28:30

Um, it's that's what I really want to focus on in the outdoors, yeah yeah, yep, hell, yeah, man, um, I think you're making an amazing, amazing headway for four months. You're crushing it. I think that, uh, if, uh, our audience is listening, do me a favor, pause. Go to those cool fucking links, click them by a shirt, by two, then head on over security healthcom. Maybe snag one of mine. Not as good, not as good at all. Nope, buy some protein, hey. But I will say this Let me tell you a story about two amazing Rangers not Ranger qualified, conventional guys, no right, the real deal. Rangers from 75th Ranger regiment, yeah, who forged this with their own two hands and baff, yeah, a secret formula of whey protein that will make you stronger, faster than any operator out there.

Speaker 2: 1:29:30

You only got to get two, you only should get two. This is where we talk about like just a co-op. We need to get like uh, casey cattle, get patrick, yeah, to support you, get some money, get that, some of that wagyu money. He'll probably hate me for that if here's a. If you, if you plan to be like I am keeping that in.

Speaker 1: 1:29:54

We're gonna make this happen. I've been looking so, so I will let you in on this secret. I've been looking, so I'm a big believer in butcher box, but one thing that I understand is the price point. So I've been looking for because I like I. My wife asked me hey, what do you want for dinner? Steak, that that's what I want. I want, I want ground beef, I want sirloin steak and beef 90. I wanted and and I have had. Like Kevin Key, my old company commander, a cattle rancher, that is one of the most American things out there, our beef, american beef, and we're losing it. A lot of our beef is going off and being sold and being produced out in Brazil and I don't like that. So I want to be able to bring on somebody.

Speaker 1: 1:30:37

Have you had Patrick on the show. No, no. If you could connect us, I'd love to.

Speaker 2: 1:30:43

You know what I'm talking about right.

Speaker 1: 1:30:44

Yeah, yeah, yeah yeah. Subscription-based model is something I believe in and I want every veteran to get good, awesome, reliable, ethically sourced beef in their home, because that's how we make great men, not with soy, not with vegan diets it's beef, it's what's for dinner. Those ads raised us. We need to make it great again. That's what we need. Make American beef great again. Holy shit, that's a slogan. That's a t-shirt. I'm Denny Caballero. That's Dan Horgan. Thank you for being here. I'm Denny Caballero. That's Dan Horgan. Thank you for being here. We'll see you all next time. Until then, take care. Securepodcast is proudly sponsored by Titans Arms. Head over to the episode description and check out Titans Arms today.