Security Halt!
The only Mental Health podcast that shares honest and authentic accounts of living with mental health issues, that's also hosted by individuals fighting the same fight you are!Providing information and resources for help with a heavy dose of humor and entertainment. Helping you find hope and the strength to fight on.
Security Halt!
#221 Jordan Ryan CEO of WINDANSEA Coffee
Join Deny Caballero and guest Jordan Ryan, CEO of WINDANSEA coffee as they share their powerful journeys from military service to becoming successful entrepreneurs and podcast hosts. In this eye-opening episode, they dive into the healing power of vulnerability, the role of mental health in veteran wellness, and how holistic healing practices—like plant medicine and mushrooms—are transforming lives. Hear their personal experiences with transitioning from military life, navigating the challenges of building a business, and discovering the critical role of community support. Whether you're a veteran or someone interested in wellness and entrepreneurship, this episode offers inspiring insights into the future of veteran well-being. Don't miss out—tune in to learn how collaboration and innovation are reshaping veteran wellness!
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Chapters
00:00 The Journey Begins: From Military to Podcasting
02:57 Finding Healing: The Importance of Vulnerability
05:59 The Evolution of Warfare: Drones and Modern Combat
09:00 Exploring Holistic Wellness: The Role of Plant Medicine
11:56 The Power of Mushrooms: Cognitive Benefits and Beyond
15:04 Transitioning from Service: Embracing Change and New Opportunities
18:01 Building a Business: Lessons from the Ground Up
20:59 Networking and Community: The Importance of Connections
24:05 The Future of Veteran Wellness: Collaboration and Innovation
26:49 Final Thoughts: Empowering Veterans for Success
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LinkedIn: Deny Caballero
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Connect with Jordan today and check out his podcast too!
LinkedIn: Jordan Ryan
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Website: windanseacoffee.com
Podcast: Mind Body Mushroom
Produced by Security Halt Media
security hot podcast. Let's go. You're dealing with an expert in guerrilla warfare, with a man who's the best with guns, with knives, with his bare hands, a man who's been trained to ignore, ignore weather to live off the land job was disposed of enemy personnel to kill period oh fuck, we had.
Speaker 1:We had a prolific um figure in seventh group for a long time and, um, he used to go down south and say that his name was poncho liner. And like years later I mean, and this, this dude's like like legit, like old school dudes, like years later I'm down there and I hear that it's like you know poncho liner, I'm like I don't know the fuck goes down here and says her name is poncho liner. Well, married to whoopee. Yep, I dare not say the real man's name, it's a it real individual. He's, like I said, a prolific guy. But yeah, poncho Liner, the story, the myth, it lives on my friends, dude, that's awesome.
Speaker 2:That's so funny so I didn't know you were in Seventh Special.
Speaker 1:Forces, Nice dude yeah.
Speaker 2:Cool, how long have you been podcasting? You kind of got into this a little while ago.
Speaker 1:Yeah, I uh I found myself in troubled waters, as they say. I um I went through a really rough patch, um, but before I got help, I did what a lot of guys do, which is kind of just find your people and kind of just like you text and you talk and you like you hyper-focus on each other and you try to keep keep each other afloat. And in the paratrooper world we call we call little groups of paratrooper Elgops. So we formed our little Elgops. Before you know, after a while we're like you know what we're, we're, we're saying shit that makes sense to us. We're keeping each other in the fight. Why don't we start a podcast? And we started Security Hall podcast myself, greg and Paul we. And we started security all podcast myself, greg and paul.
Speaker 1:Um, we just started putting our brand of humor of poop and cum jokes out there and you know, in between we interject with some of the shit that we were going through. Yeah, and it resonated with people, but that's never enough to really get you healthy. Eventually we all had to get help and I was the first one to go inpatient. Um, went to inpatient and that was really like the nexus point that really got me to like, start getting help because you have to be, you have to advocate for yourself. But when you're, you know, suicidal and you're willing to do something stupid, you're not really advocating for yourself. And the first step, the first moment of true vulnerability, was asking my therapist at the time for actual like help. Right, they talk about it all the time and that was like the first thing getting to lower ridge, shout out, to lower ridge. You know, I recently just had someone hit me up today about it. Uh, great, inpatient treatment center, and that's literally I I always say it saved my life.
Speaker 1:Um and uh, after I got better and on to more follow-on care, more treatment centers, I started taking this seriously because I realized it could be a powerful voice for those who are still struggling. Because when I was at my worst, I was looking for another Green Beret, I was looking for somebody else to say hey, chief, you're not doing good, take a knee, everybody deserves to get help. So I realized, ok, it's not that there are bad people out there, it's just everybody's suffering and fighting their own battles. And sometimes one of the worst things, one of the most painful things, is acknowledging it and recognizing it and reaching out because you know deep down you're also struggling. So all that bitterness and anger really quickly dissipated when I realized, man, everybody's going through their shit. I mean you desperately want somebody to be there, but in order for somebody to hold space for you, they got to be healthy, and that's something I realized we only have a lot of.
Speaker 1:We have a lot of people focused on the mission and a lot of times you want to help others before you deal with your own shit. So I realized I could advocate and help others through this platform and I've been bringing on great Americans, wonderful healers, researchers, scientists, but really the most impactful thing is the stories of the guys with the lived experience. A journey of transition, the journey from going out of their um, their comfort zone, comfort zone, and finding their own healing modalities that help them, cause then guys can realize, oh, if he can do it, if Jordan can do it, then I can do it, and if they can all do it, we'll fuck them. I know I can do it too.
Speaker 2:Totally, totally.
Speaker 2:I think part of that also is, like you know, you normalizing just an atmosphere where you know people can talk and go and seek help, because you know I mean it's kind of a trite point at this point, but you know, coming from these communities where it's like you don't want to, your reputation is everything.
Speaker 2:You don't want to show weakness. You, your reputation is everything you don't want to show weakness, you don't want to be seen as that guy and so that kind of you resist going out and seeking your own help because of what the implications of that are. So part of the mission of just doing all this stuff is just sort of like I want to get to a point and it sounds like you probably as well where it was like, oh my God, another veteran wellness thing. Like you know what I mean, because it's so ubiquitous and it's so like you know it just is the standard right now. It's like we're advocating for a thing that's starting to get there but it's not there, you know. So you know you're doing God's work, man know you're doing god's work, man.
Speaker 1:Oh yeah, I think. I think it's um once. Once we get out, everybody starts finding and and going through the same journey and I think it's just I want more people to find it while they're in, because the reality is we need soft professionals in the job. We need rangers, we need seals, we need green berets and the guys that are in that, that senior leadership role. We need those guys in to get healthy, to get better, so they can mentor the next wave of guys, because that's the important thing, like it's not, it's. I'm not saying that the younger guys don't need help too, but the reality is you need your SAR majors, your senior EH senior.
Speaker 1:E7 leadership exactly so we can mentor those war fighters, the next generation, because, let me tell you, I've been seeing a lot of drone warfare and I don't want to teach those guys how to combat that shit. I need, I need my brothers to stay in and be able to teach these dudes because, uh, every time I turn on uh social media or tv, I see some moral, horrible shit. I would more nightmare fuel dude. I would rather fight the taliban for 30, 40 years than these drones.
Speaker 2:Dude 100% I know it's really scary and trench warfare with drones, bro. Yeah, the state of conflict and just sort of tomorrow's wars are going to be this awful mix of automation, autonomous, you know technologies and just like meat grinding bro, did you hear about massad this, uh, today?
Speaker 1:what they did? No, tell me. Oh, this is a great one. I gotta throw this out. That means I gotta bump this and put it out earlier. But uh, those bastards are so good they figured out that, um, I forget who it was. Hezbollah, hezbollah. They don't use normal cops. They don't use cell phones, they don't use landlines, they're using pagers. So they found the manufacturer and they were able to weaponize all of their pagers.
Speaker 2:And there was a mass page that went off today and some like 40 to 50 dudes. Oh my God, no way Disintegrated there was a mass page that went off today and some like 40 to 50 dudes. Oh my god, no way disintegrated. That's nuts, they're scary. I'll get you like, or you least expect it.
Speaker 1:Can you imagine just sitting there getting your beeps, just saying you're cooked, motherfucker. Yeah, 80085, what is that Just sitting there getting?
Speaker 2:your beeps Just say you're cooked, motherfucker. 80085.
Speaker 1:What is that? Who's that? What is this Boobs, boobs who's boobs? We just did an entire Security Doll episode in just one intro Jordan Ryan welcome to the Security Doll podcast. He's here, baby Dude. I love connecting with our soft veterans, our everyday veterans, everybody but the thing that I find where the Venn diagram describes what I was looking for is entrepreneur, veteran and somebody that's in doing something new. Coffee companies are out there, coffees are great, but adaptogen coffees Now you got me peaked.
Speaker 1:My man because we tend to think psilocybin. We tend to think which is one of the greatest things, shout out to every soft guy that I connected with this past week at the Strongholds event Everybody was so hungry for psychedelic medicine, plant medicine, psilocybin but it wasn't from the. You know, everybody hears that and their narrative quickly shifts to people that just want to get high. No, every, every every one of these guys was like, I've heard, they were well-informed, they understood the efficacy and the medicine behind it, and and one guy that wasn't was asking amazing questions. And, dude Jordan, today I want to ask you how did you find yourself in this space and what was your journey? Coming out of the military, my man.
Speaker 2:Totally yeah. So you know, my kind of search into holistic wellness and you uh, began while I was in the military. So, uh, I was a corpsman, I was a medic, uh, I worked with uh recon and MARSOC over at first rate of Italian Um, and before that, uh, I joined the Navy, went to butts, you know, went through, uh, you know, some of SEAL training washed out, went to, uh, the fleet did my time, you know, and the night just I, freaking, you know, dug deep and got back into the soft community and you know just a bit of a roller coaster there and you know, then I had a really bad back injury that kind of sidelined my career in special operations and ultimately getting me got me separated from the military. But while I was kind of searching for treatment, you know I was, I was trained as a medic and so, you know, coming from this very like Western medical background, you know I and really trying to like get better so I can get back to my job and do all this stuff. You know I was, you know I and really trying to like get better so I can get back to my job and do you know all this stuff. You know I, I was, uh, you know, managing my, my care and we were doing, you know, injections and surgeries and physical therapy and medications, and a whole host of you know everything that is, you know, traditionally associated with, like western health care and, um, at some point it kind of occurred to me that, like, hey, there may not be like a better, like broken or better you know what I mean Like you may have some version of what you're dealing with for the rest of your life and if that's the case, is this how you want to live? Like just shoveling pills in your mouth and going in and getting injections and surgeries and all that stuff you know? So it was trying to figure out like, okay, cool, um, what is a more sustainable way of of managing anxiety, pain, sleeping, like shit. You know all of these things.
Speaker 2:And then you know, on top of that, all the psychological impacts of you know, um, you're losing your job. Your identity is tied into your job. You're losing your community. You're losing the respect that your community had for you. You know the reputation that you worked so hard you know to build as like a guy who's good and capable and smart and and you know, a go getter dependable. You know the SARTs are supposed to be like the guys that the Marines look up to. You know, because you're typically a little bit older, you know you're coming from, you're their doc, so, you know, feeling like I was losing all of that was just like really psychologically difficult to kind of deal with, and so my first kind of foray was looking into cannabis, so CBD specifically. Specifically. I was obviously familiar with um, you know thc I went to uh university of oregon for my undergrad so mushrooms and uh and weed or uh, well, well researched let's just say jordan.
Speaker 1:What do you think about? The strain it's mad, decent, mad, decent, mad decent. It's called a dash Cat Williams.
Speaker 2:I got shit to do today. But so so, um, you know, obviously I couldn't use any THC products and and um, I remember, just like at that time, being so like frustrated by that, because you know like, yeah you, you know, you know, going into it, you're not going to be using any TFC products. But I remember thinking to myself I'm like here I am broken Right, or like I'm, I'm injured, I'm trying to deal with with this thing. Friday night, I just want to sit on my couch and watch a movie and get my heat pack on and like do my thing. You know, eat an edible and like relax. I could lose my job, I can lose all my benefits, I could, like really screw myself over if I did that. But if I wanted to go out to shore club and, you know, just get shit faced and, you know, kind of do that whole thing like it's a little bit more accepted you know what I mean Like I wouldn't lose my job. You know, maybe if I got in a fight or DUI or something, there'd be, like you know, consequences associated, but not in the same way this. So I remember feeling like this is really stupid and frustrating. But you know, I hadn't really explored CBD. So I was like, let me look into that.
Speaker 2:And I started taking some CBD products and was getting a lot of benefit regarding sleep anxiety. I was using topicals that were helping with my muscle spasms and stuff like that. And this was before they made a rule against CBD and my theory and I don't 100% know that this is is the case, but this is my theory on that, I think what was happening where guys were pissing hot, um, and they would be like, oh man, it must be that cbd I'm taking, you know, because it's technically possible. You know it's there's like a limit on, like the thc 0.3 percent, whatever. So it's technically possible. And that was kind of like a caveat. They're like well, I was, I promise I wasn't using weed, I was just using CBD. They're not going to go and revise the Department of Transportation 12 bar panel drug tests, so that includes CBD on there. So they just made a rule. They're like all right, wise ass, you think that you're being clever? Now CBD is illegal too.
Speaker 2:So if you do CBD, and that's your excuse, excuse, you still broke the rules and and that's the case, um, but in any case, I I had explored that was getting benefit. I was like this is great, but, um, the tinctures that I was taking, you know, they kind of tasted like shit. I still had to remember to take them. It was. It was like it's in my medicine cabinet and I was like dude. I wish there was just like a way I could seamlessly integrate this into my like daily routine that I was already doing.
Speaker 1:You know, only there's one thing that we all drink every morning. If only there was one thing, what could it be? Jordan?
Speaker 2:And really like really wrestle with that one for a while and I was like dude copies of shit and and and there's already this like associated kind of like. I mean the the world's wars are fueled on nicotine and caffeine.
Speaker 2:So you know, I'm like, I'm like this is a good, there's already this sort of like component there, because I what I'm trying to do is advocate, educate and create products that like my community would be interested in and want to try. And yeah, so that was that. And then I got into like surf therapy, which kind of like leads into it. But I'll let you kind of if you have other questions or I'll let you kind of direct, absolutely, yeah, no, you're crushing it, man, you're bringing everything out there.
Speaker 1:No, no, you're 100% correct. I think our journeys are so frigging similar. I don't want to say this is not a derogatory comment. I'm not saying we're better than anybody, but I think we're a little bit more better equipped at pushing away the notion that we should take 50 medications on a daily basis versus conventional veterans.
Speaker 1:Um, I feel, I feel that we are better equipped and it doesn't mean all of us, um, but in this day and age at least, we're better equipped and I see a lot more soft guys pausing and asking hey, do I have to take all this?
Speaker 1:Do I need to take all this? I think we're very, for the most part, we resist this idea that we have to be this wounded, broken veteran. Totally. We know what it's like to be operating at the, you know, at the one percent of the one percent we want to be able to stay in the fight and I think the greatest thing that we can all do when we're facing these medical issues, especially towards the end of our career, as guys are getting older, is being able to say, like wait, maybe I can tolerate some of this pain, maybe I can back off on doing a couple of these things, because pain is pain we're going to have for the rest of our life. Discomfort, discomfort something that we have to understand is part of everyday life. But if I'm taking 50 fucking medications, what quality of life do I really have?
Speaker 2:100% and you're fighting the side effects of the medications with more medications.
Speaker 2:And you know you're going down this rabbit hole and I think what you know I would try to infuse into guys that are in, especially, like you know, these senior dudes that are dealing with that is just trying to like open their aperture to see that there are, there are more modality, because the va and and, like you know, just like the, the, they hit you with like three things, dude, it's like it's that's it. You know medications, surgeries and injections and physical therapy, and the physical therapy is great and you know there's a place for all of these things. It's not like Western medicine bad, like go, do you know mushrooms and sound bath, but it the idea that there are, dude, there are so many um other modalities out there, um, like sound baths, for example, and that was one thing I tried while I was in which was really really interesting, super like hippy dippy. You know what I mean. I don't know if your audience is familiar. If you are, but yeah, basically you're like in a, you're kind of like a yoga studio room.
Speaker 2:You know everyone's kind of laying down and then someone comes by and that you know they have like these different like yeah singing bowls and like different stuff and like they're you, it's kind of like a meditation, but they're like doing this all over you and it it you like mildly trip a little bit. You're not on anything, you're just laying in a room and listening to sound. But, um, you start realizing that there's a lot of reality and our human physiology and health and stuff like that we don't fully understand. Like the power of residence, the power of, you know, community connection, getting outside, connecting with nature, like these are things that like people kind of get, but they kind of like view them more on like a placebo kind of way. And maybe they are, you know.
Speaker 2:But placebo is is an incredible concept in its own right. It means that we, our bodies, have the ability to create like material change in our bodies and in the world, just through, you know, the perception that things are that way and that should be, that should kind of thing. A light on to be like oh, maybe there are, maybe I can look at I don't have to just eat 50 pills, you know, maybe there's something else out there that I can explore, you know yeah, and I want to steer, or steer our way now into that, um, that world of mushrooms.
Speaker 1:Um, I think, nowadays, if you're not on something that has turkey tail or lion's mane, you're just right, you're not in the cool guy group. I mean, there's so many things I mean I, I, you know, uh what's his face?
Speaker 2:is paul stannett stannis yeah, stamets, yeah, yeah, yeah, he's great dude, great products um yeah I've.
Speaker 1:I did my own little bit of scientific research. After you know, stumbling upon him and nice reading all the the benefits of it, I'm like, okay, let's take a look at what these supplements can do when it comes to cognitive assistance, cause we always take a nicotine and caffeine as our our only go-tos to help us enhance our mood in the morning, help us enhance our attention span. But I got to tell you like there's there's there's legit science and there's legit products out there that utilize various mushrooms to help you have that morning boost. I mean, hey, I'm not giving up my morning coffee, but I will tell you there are blends of natural mushrooms out there that can help you with your concentration in the morning. I've been a big fan of it. I talk about it all the time. There's tons of stuff out there. How did you find yourself in this space?
Speaker 2:Yeah, yeah, absolutely. So I just want to comment on a couple things you said. So, uh, paul stamets, uh, legend guys, you know kind of like the godfather of you know the functional mushroom world and, um, you know he, he has this. They calls it like the stamets stack. Yep, um, have you heard of this?
Speaker 2:yeah, so it's like, um, I believe lion's mane psilocybin and niacin, if I'm correct and essentially lion's mane has been shown to aid in neuro generation. So we're creating new brain cells, new nerve cells and stuff like that. They can actually, like, grow the, the uh, not what's the? The like, my, the term, the the casing of your nerves. It's like the mylar mycelia or something like that. I'm blanking, but, um, anyway. And then what the psilocybin also like, does aspects of that with your brain health kind of creating?
Speaker 2:new neurogenesis neuroplasticity, and then the niacin flushes all of these out into the distal regions of your body, so you know if you're losing sensation in your fingers, stuff like that. Um, I think so lion's mane is just like, uh, one of the best for cognitive function, memory, brain support, neurogeneration, all that stuff we were talking about. And I think, especially for guys in the soft community or just military in general, tbi is such a such a common traumatic brain injury, you know, just being proximal to blast trauma, and they're even so, you know they have all these like charts and stuff. Okay, like, for this, this much concussion, you can't, you got to be this far away, blah, blah, blah. But a lot of that stuff doesn't factor. It take into account, like, um, the, the overpressure of the building that you're in, you know stuff, stuff like that.
Speaker 2:And then there was um, a guy recently. He was an, uh, an army veteran, uh, like national guard didn't deploy, he worked stateside on the hand grenade range. That's what he did. Okay, um, he like kind of went crazy at some point and and killed a bunch of people and, um, either he told them to do this or they just did it, but they, they did, like the cross section of his brain took, took a look at that and they found that he had like CTE, he had traumatic brain injury, likely from the military, and he didn't you know. And so if that was the correlation and that was actually like contributing to you know what happened, then it kind of rewrites the chart on you know what is safe blast exposure.
Speaker 1:Yeah, yeah, it's, it's a RHI. Now that's the new term. We use subconcussive trauma, but repeated head impact Um, I'll pause right now. Quick shout outs for the other show I produce, broken brains podcast with Bruce Parkman. It is the only podcast that has the scientists or researchers and the advocates coming on to talk about the impact of repeated head injuries.
Speaker 1:This is a podcast that is seriously on the leading edge. We're bringing you the absolute best individuals in this field. I mean Dr Anne McKee from Boston University, who leads and directs the Center for Alzheimer's Research. These are individuals that are impactful and the reason why you need to listen to it is because 90% of the audience is either, you know, veteran active duty or first responders.
Speaker 1:Yeah, you know, we, we are people of service. We are people that put our bodies and brains on the line and you need to understand that there are things you can do right now to help with that neuro information. But if you don't have the information, if you don't have the data, then you're just out there trying different things. So please take a moment, go to the episode description, hit that link to go check out Broken Brains podcast with Bruce Parkman. I tell you right now I have become a better advocate by being able to sit in and, you know, produce a show and be able to learn. But one of the greatest things I've learned is the damage and the issue doesn't start in the military. It starts when we were kids, when we're playing football when we're playing soccer and I didn't realize that.
Speaker 1:Those are things I didn't realize until I sat down there. And the thing, the other thing it's. It's incredibly informative, very entertaining, and you're getting it from it.
Speaker 2:You're getting information straight from individuals that have been studying this, from like that's amazing and I had no idea about this podcast, but that's that's. I send it to a lot of people that I know as well. That's something I'd say. That's probably like people kind of like they think about, you know, transitioning veterans or whatever and like, oh, ptsd, like PTSD, ptsd, yeah, ptsd, yeah. I think TBI is the is going to be like the silence kind of, where we look back and be like, oh shit, ptsd was like this big.
Speaker 1:Well, that's the thing. That's the thing, jordan, that a lot of people don't understand. I didn't understand it till I was going through my own journey. So, ptsd and traumatic brain injuries, if you're looking at it with the Venn diagram, the inner lap, the interconnect and there's all these symptoms and that the VA is very smart.
Speaker 1:You don't want to say that you have a traumatic brain injury because your brain is going to heal to a certain degree. Uh, the more wrote. You know, depending on the person, you can get back a lot of your skills. I've seen individuals that had problems talking talking through an iPad, having a mobility issues, having to wear sunglasses and they're able to rebound. And, you know, shout out to those individuals. I don't want to say their names, but a lot of those individuals are now. You know, one of them's a cop now, no shit.
Speaker 1:Individual that was barely able to talk and had to use a computer assisted device, had to always wear sunglasses indoors. Now he's walking, talking, and now he's a first responder. Talk about an amazing journey's, amazing dude. That's. That's a testament to the things that we can recover from um. It's not a death sentence if you're able to get help um. So that's the thing that I always want and we already know. Now it's, it's openly been put out there. The signature injury, the signature injury of the g-wad era is traumatic brain injury.
Speaker 1:There we go there we go, there, we go and it happens to all of us our infantrymen, our mortar men, uh, and, like you said earlier with that case study, even guys back home, because we do the most of our, our, most of our issues come from the training that we do. You're not?
Speaker 2:going to shoot. Well, maybe, maybe at the height of maybe at the height of the g-wad, there were some dudes shooting a lot of AT-4s in a fucking car geez yeah, the car geez man.
Speaker 1:I've heard, you know, I've heard Ranger Regiment guys are like hey, private, we still have a whole pallet load of AT-4s. Nobody's going home until they're all gone, just sit there eating blasts for like seven hours and then they go to go back to the barracks and nobody's checking in on him.
Speaker 2:oh, my god, I and uh, my, my buddy who's who was, uh, 18 delta, but uh, well, it's a sock, I'm using a seal, but he was telling me that like there's something like you're only supposed to be doing, or or uh, after a carl g, like that you should like go sleep for like a few days, so you know what I mean. Like you should like go rest and recover for like five days, cause it's like even just like a single single shot is like a real concussion that you just gave yourself. You know but. But so back to lions man, you know, like that that's one where, like um, you know it has real tangible benefits and maybe not right now, maybe, like you know, you can still talk.
Speaker 2:You don't realize you have some of these things, but as you get older, you know the impacts that your brain has sustained from your time in the service. As you get older, that you know that's when you're really going to start experiencing the symptoms of it. So you know making that connection now and taking in the intervention steps because, like all things, you know um and function much from this way, you're not going to get a benefit by taking it. One time you got, you got to sustain this, it's got to kind of continuously be in you and then your body can use it, and you know get the benefits to where it needs is that?
Speaker 1:what kind of like led you to think of this? You know, have that eureka moment of putting these powerful mushrooms in a coffee yeah, well, really it was the.
Speaker 2:The first kind of reasoning behind it was this convenience factor or just like saying you know, like I have, you know, vitamin d, vitamin b, I have all these vitamins. You know?
Speaker 2:magnesium, like oh, remind me, I should probably go take that today you know, like under stuff that you like you know you read, you probably go take that today, you know, like, and there's stuff that you like you know you read, you do the research, you do all this like hard work, you know to like figure out like what you shouldn't want. You know you're taking ownership of your health and and then, um, you don't go and you buy it and you, hopefully you got a good brand and you research all that and then, like, you forget to take it and so really, it was the you know, the first uh, motivation was just like I need zero reminder in the morning to wake up and go drink coffee. It's like the first thing that, like, like you know, as soon as my feet are on the ground, I'm like you know, so I'm like that's, that's, um, that's kind of motivation.
Speaker 2:But what I, what I started, um, uh, realizing after when, you know, we started getting customers and people were buying and they were trying stuff is that it was actually improving the experience that they had with caffeine. So maybe they weren't coming for anxiety support or, you know, brain support or whatever the case is, but what they were experiencing was, hey, when I drink this, I don't feel like as jittery, you know, like I don't feel cause this, you know, caffeine is, is a stimulant. It, um, you know, creates like spikes in cortisol, a little bit of adrenaline, um, and that's why you're kind of like in the zone, but you're not running from anything, you're not. Caffeine is actually a really good physical performance enhancer. Like guys will use it, you know, before they go run like a race and stuff like that.
Speaker 2:But so you're taking, you know, pre workout, basically, and sitting at a desk, you know, you know, because you want your brain to be awake, but your body is like, you know, and so what we started like realizing is like, even beyond the like, hey, you know, functional mushrooms are medicinal and they're good for you and this is all these other host of health benefits that you should take it. You know it kind of like hey, do you have discomfort drinking coffee? Do you wish that you could drink that 3pm cup of coffee in the middle of the day and not feel like cracked out at 8pm at night, you know, when you're like trying to wind down and get ready to go to bed. So it kind of just expanded our audience towards and especially, you know, like I said, my first products were CBD infused coffee, kind of same deal.
Speaker 2:And once it became that like active duty guys couldn't use CBD products, you know I had to kind of like adjust. Well, I can't just continuously go after a demographic. That job won't let them drink. You know I did think of an ad campaign that was like uh, when NC coffee, the government does not want you to drink this coffee.
Speaker 1:I think it would work, but you'd have a lot of pissed off customers.
Speaker 2:Yeah, yeah, 100%, dear Jordan love the coffee.
Speaker 1:Love the coffee. Do you have any openings at your business, because I'm going to need a job in four to six months. Yeah, yeah, I hope you're hiring.
Speaker 2:We hire vets that got fired by drinking our product. Put it in my window. Funny. You ask we have an internship yeah, exactly, it's a pipeline.
Speaker 1:Oh man did um. How was it going through your transition to? That's another thing. That it's, I would imagine. You probably didn't have this, or maybe you did. Did you have this idea already brewing before you transition, or did you have? Did you have your exit and develop this in flight?
Speaker 2:yeah, I kind of developed it in flight because, um, you know, getting out I, I I probably would have not done a like a full 20 in the military. Anyway, it's just, you know, I like my freedom a little bit too, too much to do 20 years we, and we have sorry to pause again.
Speaker 1:No, no yeah yeah, of course, dude, that is such a powerful thing to know about yourself and I tell that and I want to honor this moment by letting guys know if you're listening. There's nothing wrong with coming in, doing a few years, figuring out what you enjoy, getting some experience in life, and then getting out. Not everybody has to do 20 years and that's like for sure. So many people have this mentality when they mentor guys like, oh you, my mentoring my guys to do 20 plus years is like, or maybe they're doing four or five and you get the best dude ever. And then, right, you help them on that transition.
Speaker 1:And I hate seeing guys, even in special operations. I hate seeing guys that. And I get it. There's a, there's a negative, there's a negative connotation with we just spent all this money, all this training on you and you're only giving us four or five years. Yeah, but right, he gave you the best four or five years. He did everything, right, he went to every school you sent him to help the guy out on this transition 100, is that something?
Speaker 2:and if they want to retain you, then like that's on them, dude, like motivate me. Like people respond to incentives. You know what I mean. Like do you know how many guys I know that got out because they're some bureaucratic, whatever the thing meant, that they weren't going to get their 90k re-enlistment. And then you know what I mean. And they're like wait what? Oh, you did the star program and you got, you know, just some paperwork, shit. And they're like all right, well, I'm out deuces. You know, like, what are you doing? Like that's, that's kind of on you and what you know that that's not, I think, guilt, tripping you into, not leaving or the other thing where they're like, um, it's really hard out there. Like you know, what are you going to do? You don't have any transferable skills. You know, all of a sudden they kind of like scare you or they try scaring you in into that.
Speaker 2:But you know, talking about freedom, like one of the things that kind of gave it gave me a huge appreciation for all jobs in the military like that, you know, I, I, I think you kind of go into it. You know, a little bit with your nose up like, oh, special up, those are the best jobs you know. I, I think you kind of go into it a little bit with your nose up like, oh, special, those are the best jobs you know. This is what we want to do. But you kind of you're like, dude, everyone is sacrificing, like everyone is missing birthdays, they're not home with their family and and and they probably have a shittier deal than you do, you know what I mean. Like they, they're in big Navy, they're doing that whole thing and and it's um, you know. So anyway, it just gave me like a lot more appreciation for just like the sacrifices that everyone is making, kind of regardless of you know, uh, where you're at.
Speaker 2:Um, but you asked me about, uh, oh yeah, the transition, so, so I got out a little bit earlier than um I was maybe expecting and coming from a medical background, I was like, oh well, I looks, you know, like, um, I guess that's what I'll go do, maybe go be a PA or something like that. And um, I, every time we would do like our hospital rotations or like do stuff like in the hospital. I, I liked medicine, but I really didn't like that work environment, like, yeah, it's a bad place to work, dude. It's like I mean, god bless people that you know nurses, doctors, people that can go work there but I was like I hate it, hate the way it smells, I hate the way it feels, I hate just being here. I hate that there's just mcdonald's and subway, you know, and there's like our lunch options. Every day I'm like everybody's dying. Yeah, yeah, it's a sad, it's not. No one's like partying at the hospital. Where should we get married, honey? How?
Speaker 2:about the hospital bad vibes, just really bad vibes, yeah just didn't like the vibes so I said, fuck this why is everybody in a hurry?
Speaker 2:I'm going, I'm going into business, screw this, but that's kind of. That's kind of how it happened and I was like I had, um, uh, my bachelor's in finance and kind of the irony of that whole thing was what that was kind of. What got me to join the military is when I was looking at finance jobs and I was like, oh, like this is this, is this is going to suck.
Speaker 1:Like this.
Speaker 2:You know what I mean. That sounds awesome, um, so, anyway, I was like, all right, well, I have the GI bill. I can buy some time to figure out what I'm going to do Probably not going to go into medicine, like, as like a hospital out, maybe firefighting or maybe this or maybe you know all sorts of different ways. I'm like, well, at very least like I can think about this while I'm in grad school and they're paying me to think about it, right, um, which, if anyone shout out to anyone, do the GI bell, vocational rehab um, the best, absolute best life changing. And if anyone ever has questions or anything, please just connect with me about that.
Speaker 2:I was, I, uh, while I was in grad school at usd, I was working as like a va counselor to help people with their benefits. So, yeah, dude, I like I love fucking beating systems and like, just, you know, like, like figuring out how to win and I, I made, I did it for myself, you know in in a way that I'm like I just I cannot shout it from the rooftops loud enough Like I just want everyone to know how amazing some of these programs are and, um, you know how they can really set you up for the next chapter of your life.
Speaker 1:Um well, we'll definitely be hitting you up after this. We're well. I know myself. I got a vr and e cult going on with a lot of guys. Dude, vr is the best I love it any additional information is always great, because we're just even even now we think you have it figured out we've gotten everybody you know their, their amazing macbook laptops with everything they need. We've got them at like you know there's. We're finding out additional things you can do, because the counselor is not going to tell you the answers to the test, you have to go in there and explicitly ask certain things to get certain things.
Speaker 1:So after this is kind of funny about voc rehab.
Speaker 2:It's kind of funny that way about voc rehab because like, yeah, you think that like the VA counselors you know who work in vocational rehab, they're like they want, they're helping you do this and like they're very much like a gatekeeper, because I think it's such like a dope program that they're like you know, we can't just give this to everybody.
Speaker 2:we need some people to like, you know. So, yeah, it can be a little uh, trick, tricky sometimes, but like it's not that hard and it is your um right or like your entitlement. I guess you know what I mean like, so I don't think anyone needs to feel bad about it, but yeah, anyway. So I was doing that. So I'm in grad school getting my MBA and I'm studying like what was my minor? It was a computer science and then it was data analytics and I'm finance I guess it was very financially whatever and I did a class that was like a new venture development lab and it was all about. There's a concept called the lean startup. It's like a book. You may have heard of it, but it's pretty much kind of like Don't know what it means, but I've heard of it.
Speaker 1:Yeah, yeah.
Speaker 2:It's a framework for how one can start up now, uh, quickly, I'll just run it through like the case study. This is what it was built on. So in 1999, there was a, a company called petscom. Um, they built this website. Right, it was all during the dot-com bubble. Yeah, so petscom. They're like people hate buying dog food. They're gonna want to buy it online. We're genius. So they sold this to like investors and blah, blah, blah, and they developed all this stuff. They put like multiple millions of dollars into building out the company, getting all this, and then they launch.
Speaker 2:No one wanted to buy pet food online, completely busted, so what it kind of served as is like you have to get to market. You got to start like iterating and experimenting on the fly, like you cannot just wait until you have like the ta-da moment and you throw out your perfect company that everyone wants. You got to learn this. You got to be lean and you got to be agile, um, and you got to, uh, you know, kind of respond on the fly very much kind of like special operations, like that mindset is is for sure there. So, anyway, this class is um, you, uh, it culminates in you building your mvp, which is like a minimum viable product and and taking the market.
Speaker 2:And so that was kind of when I was like dude, this is, you know, I had already been using cbd. I was kind of, you know, I was putting it in my coffee. I had no idea if I was like dude, this is, you know, I had already been using CBD. I was kind of, you know, I was putting it in my coffee. I had no idea if I was like messing it up by you know doing that and made my coffee taste worse. But I was like what if I figured out, um, you know, combining these two things? And so I bought a coffee roaster like a propane tank, uh, fueled coffee roaster, um and was just experimenting out in my courtyard like trying to figure out how to make all this stuff work.
Speaker 2:And so I that was about my into my second year of my mba program. So I did one year of starting the second year, I took this class, whatever, and then I was like, well, shit, you might once. Once my mba is over, I either have to live off of what I'm doing here or I got to get a good job, you know, and figure that out. And then that's when I really started getting creative with the GI Bill as a means to sort of, you know, create the company and the life that I wanted, and it was like a little like incubator that I could survive in for a few years, you know.
Speaker 1:Yeah, that's awesome, dude. That's that type of of story that I want more veterans to like live for themselves, Cause, honestly, like, I think some of the best ideas are coming from the veteran space. Um, it just you guys have to be willing to jump out and take that leap, be willing to do something daring and bold. That's not, it's not going to be comfortable, but in the long run, if you can continue, if you can innovate, if you can push yourself to the absolute max, you can live a life that's pretty rewarding, man. Um, looking at where you're at right now, like how, how has your day-to-day operations grown in the last few years?
Speaker 2:Yeah, so you know it's, uh, it's been a slog. This has been the best year, you know, in our in our history, which has been great. Um 2020 was also, uh, an important year for us because, um, you know it was there was a lot of stimulus money and stuff for small businesses and grants and whatever, and I was able to utilize a lot of that to like really help develop our branding and kind of grow more presence, hire some, some help to do, like, contract out some of the stuff that I couldn't do myself, um and so, uh, but initially it was primarily going, uh, direct to consumer online. So that was, you know, we want to sell bags of coffee and get subscribers, you know, and that that we mail you stuff, um, and that's where the majority of our customers are, are that? But one thing you learned, kind of by doing that is, dude, it, customer acquisition is expensive.
Speaker 2:It's really tough to, you know, having a good story, a good product and a website, you think like, oh, dude, I got, I'm good, I'm golden, I just, you know, just open up shop and the money starts rolling in, and it's not how it works. You have to drive. You are an island in the middle of the ocean that no one knows about. You got to put up signs and drive that traffic and that's expensive. And then I got to convince Denny and I got to convince you and I got to convince you, and I got to convince you and I got to sell you on all of the benefits of these things and I mean that's just the nature of a direct consumer building a brand. But 24 and into 2025, my focus has really been finding more wholesale opportunities. So now we're being served out of a couple different coffee shops and stuff.
Speaker 1:And now it's like foot traffic.
Speaker 2:Yeah, dude, it's great, it's actually been game changing and really sort of like breathed a little bit of new life into not just the B2B side but also in our direct consumer, because now you can take that money and, hey, let's get better copy, let's go do a photo shoot, let's go do some of the stuff, let's do a copy, let's get, let's go do a photo shoot, let's go do some of the stuff, let's do a giveaway. And podcasting. Honestly, podcasting has been, um, another kind of like end of last year into this year, and then I recently just started one too, just so I could kind of do the same thing. You are man, just like get in the position where I can have conversations that I wouldn't have had elsewhere, I can learn. And, um, that I wouldn't have had elsewhere, I can learn. And it's a great tool for creating content.
Speaker 2:You know, taking one long form piece of content, chopping it down and spreading it out through all your channels. There's a better, better. You try finding efficiencies in what you're doing, because you know no one has time to go make TikTok videos and then make a LinkedIn post and then go do some Instagram and then you, you know, if you can, yeah, get economies of scale by doing all these things that you know. That's, that's been what I kind of trying to figure out this year, you know yeah, uh thing that's helped me a lot is um automating everything through buffer.
Speaker 1:Shout out to that million dollar company uh, they don't need to plug.
Speaker 2:I gotta look into it because it might help some people out.
Speaker 1:Yeah, man, buffer, I don't tell me more about it on these things. So basically, I create all my you know all these long form videos. I take that, chop it up, find the best and most hook worthy moments in the podcast right, create all my reels and then have you know, I give them my uh one through 10 denny approved score rating, of which one's the best right. And then, using my analytics from all my social media, I look at when, when to post, at what time for each one of my channels and then all that gets put in the buffer. So I upload the videos, the captions, everything on buffer and it'll automatically post. So if you see like, if it shows that I'm online, the reality is I hate to tell you guys, it's my buffer account.
Speaker 2:What about on your own? What?
Speaker 1:about you. That's the only one.
Speaker 2:That was you right, that was me, you know. I thought I recognized that freckle anywhere.
Speaker 1:Speaking of only fans. You know, we, we are a small farm to table podcast and we appreciate all you following. We just hit 10 K. It was a sprint to 10 K and we did it so to you listeners out there, for all you loyal followers today and today, only head on to the link in bio, click our only fans link and enjoy a 48 hours free access to my feet Picks.
Speaker 2:You're so generous, don't get greedy, it's 48 hours. Don't get greedy, it's more than enough time.
Speaker 1:Get in there, get into all the top folks.
Speaker 2:I was just in Utah, no shit dude.
Speaker 1:You know, up in the mountains my feet are all callous. Get in there. Get into what's hot, folks. I was just in Utah. Up in the mountains, my feet are all calloused. Get in there and enjoy them. What?
Speaker 2:were you doing out there I?
Speaker 1:had the pleasure of joining some of our soft professionals and helping co-lead.
Speaker 2:Oh, this is that retreat.
Speaker 1:Yeah, the latest Strongholds event, strongholds 008, brought to you by the Best Defense Foundation. It was an absolute honor to be there. I filled in for a great friend to kind of co-lead this event to bring in great soft professionals out there for a week of rehabilitation, connection and wellness. And at the end of it you get to go do some great things and then you leave and go home rejuvenated, ready to tackle the world with some new tools, and you realize that transition doesn't have to be scary. Tons of guys have done it before you. Awesome, but here's the key, here's the great kicker. You get to rub elbows with nfl players who you know, if you're like me, growing up, you idolized freaking john elway, shannon sharp, ed mccaffrey all those dudes on the broncos were like heroes to me and I never thought a million years to have anything in common. And here I am, freaking, years later and thanks to this amazing organization, I get to sit down with some super bowl winners and be able to sit down and talk with these guys and realize that, uh, transition sucks for everybody. Like right, when you're off the team. You're off the team.
Speaker 1:Very few nfl players have that the, the, you know the, the god-given ability to continue doing this for decades after decades. And then have that, the, the, you know, the, the god-given ability to continue doing this for decades after decades. And then have that you know, multi-million dollars saved up because a lot of nfl players are working players and even if they win superbowls they haven't been doing it for that long. And some of the stories honestly like interconnected with ours, where it's like fuck, dude, like they didn't know they were dealing with repeated head impacts or the severity of it. And then you get these soft professionals talking, sharing their stories and you realize, oh shit, we all have a piece of the puzzle.
Speaker 1:And that's the other great thing about these events. Guys are there to get help and assistance, but at the same time, when you're sitting around the fire talking, you have a piece that might help somebody else. You might have come across a modality that helped you in your journey. So guys are leaving they. You have a piece that might help somebody else. You might've come across a modality that helped you in your journey. So guys are leaving, they're interconnected and they're leaving with hope. So you have green berets, navy seals at our first Marsoc Raider out there this time Nice, great to put them in there and just being able to see everybody leave on such a you know, just you know there were.
Speaker 1:You know some guys were here, others were here somewhere over here, but they all left with a lot more hope, happy with clarity knowing that like, oh shit, like I'm not alone because I don't care if you're a regular service member or a conventional military or soft, as soon as you transition, you tell yourself I'm broken, I'm alone, nobody wants to talk to me. Then they leave. They got a phone full of freaking new friends. They're like fuck yeah, I'm ready for this next chapter in life man, so that's amazing.
Speaker 2:You know, another big component of my company at wind and sea coffee is we want to um be a an engine for change uh, in the veteran health space. You know what I mean like. And to do that it's to link with, coordinate and partner with other organizations that are really focusing on that mission and and are approaching it from different angles. So an organization that we donate to is, it's called One More Wave.
Speaker 2:They're based here, out of San Diego and they're a surf therapy nonprofit. Surf therapy was something that was hugely impactful for me while I was recovering you know dealing with all the stuff that I was talking about and you know it was really empowering to be able to get back into the ocean, which was something you know coming from like a naval special operations background. The oceans are a sanctuary, so to feel like I could still be there and I can still do something hard Everyone on the beach.
Speaker 2:They can't surf out here, it's too big or whatever the case is. So that was sort of empowering. But also, you know, seeing how other people are dealing with various, you know injuries, amputations, and it gives you perspective to be like, wow, you know, there's always something else out there. Why am I feeling sorry for myself, you know, when you know there's there's people dealing with um, bigger challenges and maybe I have something to contribute to him and maybe he has something to contribute to me, um, you know.
Speaker 2:So, anyway, partnering with organizations like that, um, but I it doesn't need to be just surf therapy, it's, it's a whole host of things and trying to just bridge that gap and normalize, um, talk therapy, uh, sound, sound therapy, plant medicine, um, you know all of these rehab through recreation, there's all the things that we've kind of mentioned that are very sustainable ways to get your life back. I I didn't think I was gonna be doing the things that I was doing while I was in the military. You know, I thought I some like little version of it in my brain. I was like dude, what if I, what if that was it? That was the peak. And now I'm just gonna be this like scrawny little broke dick for the rest of my life. You know, it's like the back of your head like that. So you know I'm getting swirly at my job.
Speaker 1:You're a fucking loser. You're nobody. Now I'm still somebody.
Speaker 2:I'm still somebody, man.
Speaker 1:Oh my God dude, I was like that cannot happen.
Speaker 2:That cannot happen, you know, and you know. So it just it doesn't have to dude.
Speaker 1:It really doesn't Like there's a road back for everybody and it's just about finding, you know, finding those little guide stones along the way that can kind of point you to do that Absolutely, brother, real quick before I let you go, what are some of your pro tips for any veteran out there looking to start a company, whether it's a resource that you plugged into or a benefit that really helped you out?
Speaker 2:For sure. So I mentioned earlier, but GI Bill is an incredible tool just because it gives you a little bit of space and you got to be strategic about kind of how you use it. But I think what's hard for a lot of people transitioning is they're like what do I do next? I had this conception of my life prior and now I got to figure out some new version of this and the bill still got to get paid. So so you know doing something where you're bettering yourself, you know you're improving your hireability, you know, or whatever, while you're in school, but also kind of giving you that little bit of buffer time to figure out what you want to do. That was super impactful for me.
Speaker 2:I also got involved with a lot of like incubators bunker labs was one of them that I used Um, and they were awesome. They really just helped kind of connect me with more people, um, and and you kind of realize like if, especially if, you want to do your own thing, if you're trying to like build a company, um, you have to aggressively put yourself out there. You know, even like you, you should network with things that you sometimes don't even think will be useful. You know why would I go to that that's going to. I already have an idea of what that's going to be like in my head. It's going to be. It's going to be a waste of my time. Go, waste it. Like you know what I mean, because there might be one connection there that you do, uh, me and some of the some of the best connection I had happened in in weird instances where I was like, oh, good thing that happened, otherwise that event would have sucked or that would. It wouldn't have been worth it. You know, um, but you just kind of have to like, really really put yourself out there and um, because you will constantly find new people.
Speaker 2:Also, podcasting, dude, I really think podcasting is a huge, huge tool and I kind of had this idea that you're everyone is trying to broadcast, everyone is trying to be Joe Rogan, tucker, carlson, or, like you know these like massive, massive pods and that's like the only way that you can necessarily monetize what you're doing. But just having been interviewed by a lot of people that they know, like and trust you know, and if they, how many podcasts do you listen to? That you feel like you know everything about that host, like you're like, that's your, that's your boy, and they don't even know you exist exactly.
Speaker 1:I'm a huge fan of the rosie o'donnell podcast and the whoopie gullible. Just those are two of my favorites club shannon sharp. So you know the football player.
Speaker 2:Oh my god so he has, he has a podcast called club shay shay and I guess there was like rumors or something. I didn't know about these rumors, but there was like rumors going around that like, um, you know, like is shannon sharp gay, like what? You know? What's the deal with that?
Speaker 1:and so I guess, very recently, um accidentally went on to instagram live and was just laying pipe I'll show them I'll show them how gay I am I'm gonna have a live pornographic session on instagram live that'll prove I'm not gay, yeah. So so yeah, you know yeah, shout out, shout out.
Speaker 2:Club shay shay, that dude's eating boy guts like none other guaranteed.
Speaker 1:Guaranteed anybody that does that. Oh, I'm just right for now, dude. That dude was on like 5500 milligrams of like fucking viagra.
Speaker 2:You've been hanging out with diddy nice try diddy jordan.
Speaker 1:Thank you so much for coming on. Uh, what's the name of the, the company?
Speaker 2:denny, it's been a pleasure. Brian brother, my uh company's called wind and sea coffee. It's spelled w-i-n-d-a-n-s-e-a coffee, kind of spelled funny, but that's the name of the beach here in la jolla. Um, and yeah, my instagram is uh at wind and sea coffee. Um, you can google our youtube channel, the website's win, and see coffee dot com. Um, I'm pretty easily reachable, like if you shoot out on uh direct message me any there, shoot me an email if you have any questions. Um, even if you want to try a sample of something, you're like hey, I'm interested, I hear about the stuff, like you know, but I'm I don't necessarily want to buy yet. Like, dude, I'll send you a sample. I'd love anyone to to um, um, you know hell yeah.
Speaker 2:Be confident in their purchase.
Speaker 1:I would love to get a 365 day sample, just just so I know what it tastes like every morning.
Speaker 2:One big bag, dude, some scam ass shit, that's how it works.
Speaker 1:I want to make a uh. I want to make a uh discount code too, for your audience.
Speaker 2:So let's go. Yeah, let's do it. Let's do it. Yeah, yeah, 100. So let's do what? What do you usually uh use Like your code?
Speaker 1:Dirty Denny's Dozen Boys. I mean Security. Halt Podcast, that'll do. Yeah, why don't we just do Security Halt We'll just do.
Speaker 2:Security Halt. I'm sorry, I'm like leaning in, I'm just trying to like read up there.
Speaker 1:So yeah, do at checkout just type in Security Halt one word and I'll get you 25 off um denny holy shit 25 off 25 percent my dog hell yeah, I'm for fuck y'all. I'm using this, this is my code. Well, you, get you.
Speaker 2:Get some for free, denny, obviously I'm sending you your 365s I need.
Speaker 2:I need to know how it tastes every day for a year before I commit that makes sense, that makes total sense oh, and last thing kind of about the flavor that that you kind of uh just reminded me, um, you know, so there are. There are a lot of other you know, uh, mushroom or adaptogen drinks or whatever out there and so, like, kind of, what makes wind and sea products different? Um, we use whole bean coffee, so it's, you know, it's infused whole, whole bean Um, and we're really like mushroom coffee for coffee lovers. A lot of the other mushroom coffees out there are selling you on the benefits of the mushrooms, which are real and great, but you know I don't want to hold my nose and slug something that sucks every morning you know what I mean? Cause it's going to make me feel good Like. So that's really our approach.
Speaker 2:If you love coffee and um, care about how it tastes and how it's sourced and all that shit, then we're we're the mushroom coffee for you. So when you see coffee, um, give me a Google and, yeah, say what up.
Speaker 1:Fuck, security hall is the code for 25 off? Get over there, get you some coffee with some adaptogens, you motherfuckers. I know you need it. You know you need it. Just go do it. Jordan, thank you so much for coming on and uh, man, it was a fucking blast, dude, I I've needed to laugh and get information out and today was the perfect day. Uh, absolutely, please come back on the show. There's a million things we can talk about. But to all of you listening, thank you so much for tuning in and we'll see you all next time. Take care, if you like what we're doing and you're enjoying the show, don't forget to share us, like us, subscribe.
